Chevron Left
Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,684 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Filtrar por:

601 — 625 de 637 Avaliações para o Digital Media and Marketing Principles

por Ankit K

27 de mar de 2017

por Abhijat V

20 de jun de 2022

por Renu M

7 de ago de 2017

por Marcell N

20 de ago de 2020

por Victor C

1 de dez de 2016

por Dinh T K H

19 de set de 2016

por Sammy L

6 de jan de 2017

por Shivam T

11 de jan de 2019

por Oana D

10 de ago de 2016

por Domenico M

15 de abr de 2016

por Sarah M

6 de set de 2016

por Karan A

2 de out de 2016

por Aditya B

29 de dez de 2020

por Sandor A M

26 de abr de 2020

por Panagiota S

16 de out de 2016

por Christine D

23 de abr de 2016

por Neda B

9 de set de 2015

por Emily W

24 de mai de 2017


4 de jul de 2020

por Deleted A

26 de set de 2015

por Евгений Б

10 de out de 2015

por Issa M

21 de mai de 2017

por Juan C C P

11 de fev de 2018

por Rainer S

8 de mar de 2016