The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
por Oana D•
Very light in useful content
por Domenico M•
waste of time.
por Sarah M•
all video lectures feel like they are just read from a paper and it takes a lot of effort to follow and engage. It is the 4th course I'm taking to get ma digital marketing specialisation and is far off the poorest. The slides don't make much sense and a lot of times I have to research stuff again on other websites to actually get the point. The quiz questions are sometimes not related to the topic. It seems like, the professor does not know enough about the subject to speak freely and engaging about the topics. I'm quite disappointed about this course and can not recommend it. I think the course should be worked over. A great example of how to do it right is Aric Rindfleischs lecture, which was engaging, challenging and very well structured
por Karan A•
The instructor is very bad. She made the lectures so boring with her lack of preparation that I switched to just reading the transcript. The assignments were lacking in case studies and were very textbooky. I could have skipped this course and simply read from the E-book. Tried to get a refund but its too late so I will have to force through this one and the next. I hope it doesn't adversely affected my grades as I have scored above 96% in the previous 3 courses in this specialisation. Very disappointed and frustrated. I came to Coursera to avoid teachers and teaching styles like this. This really shakes my confidence in Coursera for future courses. Im definitely not going to pay for any courses in the future.
por Aditya B•
Terribly explained course. A huge waste of money. The instructor explains marketing communication and principles but can barely communicate to save a life. It is very hard to follow along with what is happening. Often at times the instructor asks a question in the start of the video to which he never really provides a proper answer to. Basic concepts are explained so poorly that when they are encountered further in the course, one is just left lost. Please redo the course and put at least 10% of your effort in, rather than simply flapping your hands and reading off a screen.
por Sandor A M•
Poor content and extraordinary experience! The lecturer is directly persuading students to purchase on Amazon/ebay as part of the exercise. It was not obligatory, still I have not seen such a direct persuasion performed during an online course. I have been suing coursera since years to broaden my knowledge. This was the course that alienated me from the platform. Great marketing success!:)
por Panagiota S•
1) Why is she speaking so so so slow? I put the playback rate at X 1,50 in order to be able to understand her.
2) She is just making a summary in bullets of the readings that we are supposed to read anyway. Nothing new in the lectures.
If it was not a part of the Specialization I would never follow that course, neither the other one taught by the same professor.
por Christine D•
This instructor is god-awful, I'm sorry to say. By the 3rd week, I stopped caring about this class, and my grade for that week definitely expresses my disinterest. I'm having to force myself to finish it. Has she ever taught a class before? I felt like this was her first time. Uninspired - not looking forward to her next class.
por Neda B•
Un-organized, scattered non professional course. All the materials keep changing during the course. Materials in each module includes readings and exams were not related. Though, I enjoyed the other courses in this series and think they were great, but I am afraid this one was a real disappointment.
por Emily W•
This quality of this course is nowhere near that of the other courses. Videos are redundant and poorly executed. Information is not practical or insightful, and often barely related to the main topic. I'm very disappointed in this course and would not recommend it to others as a standalone course.
por CHAKRAVARTI V•
The course is designed in a well structured manner and helps in enlightening the existing knowledge. but, the procedure of issuing of certificate (which requires submission of id proof ) is little bit confusing and doubtful.
por Deleted A•
Incorrect references, subtitles that do not follow the video. Questions in the questionnaires that have not been studied and which one does not even know where to find references. The worst course of this certificate.
por Evgeny B•
This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.
The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.
por Juan C C P•
Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.
por Rainer S•
Wow that was a waste of my time.
So many broken elements, mistakes etc. Last minute rush job putting this course together.
The professor is just reading the text. Not really a good example of interactive e-learning content.
por Erin P•
Professor just re-iterated text and readings. Lectures were poor and provided no insights
por Jane M T•
There is insufficient peers to review. The content is mostly theory from the e-textbook.
por Luis A F L•
Hated the course and the content. I truly regret investing my money on this course.
por Haran E•
The university of Illinois just now betrayed me without giving my certificate 😭
por Mira G•
Just following a text book, without an added value from the lectures.
por Tianci Z•
You just have a man reading textbook materials for you, 1 out of 10.
por Aboudy E F•
Awful teacher and explanation and material