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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,735 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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476 — 500 de 642 Avaliações para o Digital Media and Marketing Principles

por Manisha D

7 de nov de 2016

Quiet informative and good course. It's worth taking the course.

por Sunny A

21 de jan de 2021

good enough for the big business but not for the small business

por Deep J G

14 de jul de 2020

The course is informative and interesting with good examples.

por ulfath j

26 de jun de 2020

good course for an intro into the world of digital marketing

por Marsha M

21 de abr de 2020

Easy to navigate and yet still a challenging course.

por Giuseppe G

1 de fev de 2021

Full and packed with many Digital Mkt Principles

por Jc B

1 de out de 2015

Great overview with good example and PDF. Thanks

por Mick R

19 de jun de 2017

Great course with updated and relevant topics.

por Arjunan M I

29 de nov de 2022

Informative. Could have been more structured.

por Alexia L

23 de out de 2018

Good class, especially if you are a beginner

por Ryan K

12 de out de 2020

It was informative and fit the description.

por Dan S

6 de abr de 2020

Great subject matter, well laid out course.

por Alejandro T

24 de jun de 2019

I would really like more updated contents.

por januario c

22 de dez de 2019

its ok. but is a lot general information.

por Javier V

6 de mai de 2018

A Good introduction to Digital Marketing

por Divya V

29 de dez de 2020

Very informative,I learnt a lot.

por Sutanu K

27 de jan de 2017

need more video oriented lecture.

por Ivan F A T

17 de jun de 2018

Good course, very instructive.

por Alan A

22 de abr de 2021

Great course for beginners

por Christian B

22 de nov de 2015

Great overview and tips!

por James T S

21 de ago de 2015

Great course, Thank you!

por Sohaila S

18 de nov de 2018

thanks for your effort

por Jaime R

27 de nov de 2015

Very interesting stuff

por Muskan R

7 de jun de 2020

great and insightful

por R S

29 de ago de 2020

It was really Good.