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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,737 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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451 — 475 de 642 Avaliações para o Digital Media and Marketing Principles

por Angie F

8 de fev de 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

por Daniel A

8 de out de 2017

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

por Ahan M

14 de mai de 2020

Quizzes aren't too easy altogether, the 80% minimum is a good idea, and I liked the clarity of the instructor.

por Norman T

24 de mar de 2022

explained quite realistically and supplemented with practical examples. very enjoyable to follow the course.

por Aniket M

22 de mai de 2020

Great experience with courser but I can't see that much practical ability in this course. Not totally happy.

por Jennifer R

1 de mai de 2017

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.


17 de dez de 2018

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

por Anika-Sara S

8 de out de 2015

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

por Jamal B

7 de out de 2020

This course was very helpful in giving my the knowledge how to market products in this new digital era

por Mahima L

19 de ago de 2020

in the fourth week the content was good, but the way instructor teaches is very difficult to follow.

por João T D G

10 de mai de 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

por Kailash P

25 de mai de 2020

This course was good providing all insights of the digital. Just need to upgrade the course content

por Sudeepti P

27 de ago de 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

por Juan S D

3 de mar de 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

por Catherine S

1 de mai de 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por RAO A R K

27 de abr de 2020

Good course with easy learning, but the course is quite old (2016) needs to be updated.

por nishi a

20 de nov de 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Harish E

5 de dez de 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por Dario J

12 de ago de 2020

Very insightful. Now I feel I have a better understanding of marketing communication

por Amir M M L

18 de dez de 2019

Great Course with good information and resources , but needs more practical chapters

por Mohammad H N

24 de jul de 2020

This course is good but I think they may also focus on how to improve this course.

por Vitor O

26 de abr de 2016

Great course for anyone willing to understand and master digital marketing.

por mubasher a

17 de out de 2020

A course that is go through how the ads and marketing principles go along

por pratibha g

31 de ago de 2016

Very nice concepts which helped me to understand the topics nicely.

por Sombit N

3 de set de 2015

Very good course to go through as a beginner in Digital Marketing.