The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.

The course requires some pre knowledge.

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

A very good and comprehensive course providing in-depth information about digital media and marketing. The charts could have been a little more structured in my personal opinion, but apart from that everything was perfect!

This course has really been helpful to me. I now have knowledge about online marketing, content marketing, digital media, Google Ads and Facebook Ads.

It is really an excellent course and I recommend it to everyone

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

Lots of good information - but ironically, this is the course that reminds marketers that broken links are inexcusable....even as this course has broken links.

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

Was very interesting to learn on new technologies applied to advertising and the assessments make us really study the topics and consolidate the learning

I found the course very informative and the Professor very knowledgable. It provided a very good basis of understanding for the digital marketing space.

Es bueno, lo malo es que lo complete desde octubre y no he recibo mi certificado, no se que pasa, no se comunicarme con Ustedes, qué debo hacer.

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

Very interesting topic. There was a lot for me to digest. I had an easier time following the downloaded notes while watching the lectures.

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

Great course! I think the pacing could have been a little slower as there are people whose first language is not English.

Great overall information about digital media, but would have like more profound hands on approach to digital marketing.