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Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,679 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 de ago de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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301 — 325 de 636 Avaliações para o Digital Media and Marketing Principles

por Kristen S

13 de mar de 2016

My favorite course!!

por Audrey L

21 de fev de 2019

Highly recommended!

por Edson d O

27 de mai de 2018

Excellent course!!!

por Carlos H C

9 de dez de 2017

I'm gonna miss Yao.

por sopho

28 de mar de 2017

I like the teachers


27 de nov de 2020

excellent content!

por Igor P

4 de nov de 2020

Great experience !

por Randika P

28 de out de 2020

Excellent course!!

por Abdirahman A M

9 de out de 2020

best Guided Course

por Antony J L

14 de dez de 2018

Excellent course!!

por Manirul H

21 de mar de 2017

Thank you so much!

por Carlton S

3 de jun de 2021

Tough but helpful

por Margarita B

9 de jul de 2020

Excellent content

por Sazzad H

3 de mai de 2020

very good course.

por Guillermo A U G

26 de mar de 2020

Very nice course.


4 de jan de 2020

excelennte thanks

por Mohamed Y A A

17 de fev de 2019

Thanks Prof. Mike

por Kashyap J

22 de ago de 2015

Excellent Course!


11 de mai de 2022

perfect examples

por jad d

1 de jan de 2021

enjoyed learning

por Khoder K T

25 de dez de 2020

fantastic course

por Steven C

11 de nov de 2020

Very insightful.

por Aber H

25 de out de 2020

excellent course

por Juan P P

9 de set de 2020

very good course

por Aastha J

17 de jun de 2020

Great experience