Course was pretty boring, repetition of Digital Marketing previous modules, would appreciate it more if the professor did a better presentation!

There was a lot of text on the slides and I felt like it was not supported by sufficient real life examples. Other than that, good work.

Great Course although I would have loved it if the instructor gave more real life examples (from outside the prescribed readings)

Very high level content- does not really add much value. Consider integrating this course with specific Planning course.

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.

They put the right content in evidence but I felt miss more market experience from the tutor in this field.

Thanks for updating the resources. The interviews were a great addition and added a lot of insight.

This Module was very interesting. It just have to be updated as things change so fast!

The landscape is quite basic and would require further development to be more relevant

Overall is fine. Possible room for improvement will be the case study questionaries.

Some times the questions in the test were in my opinion irrelevant to the material.

The content is good, but the way the lectures are given not so much.

The lecturer seems to be reading off the text - could be better.

Course was poorly put together with errors that are not fixed.

Good Lectures and Videos.

Practical Example are Not Provided.

Quite basic stuff, only the AR/VR part was interesting.

The video lectures are not engaging at all.

A little bit too basic, I expected more.

not very creative in terms of approach

Interesting but a little tedious

very slow pacing but ok content

Too much of theory.

I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.

The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.

This type of course structure may work at an undergrad level, but for continuing education it is sub-par.

The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.

There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.

The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.