Chevron Left
Voltar para Digital Media and Marketing Principles

Comentários e feedback de alunos de Digital Media and Marketing Principles da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,735 classificações

Sobre o curso

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


1 de set de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 de jan de 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Filtrar por:

251 — 275 de 642 Avaliações para o Digital Media and Marketing Principles

por Jose M G C

4 de mar de 2016

Great course and great teachers.

por holly c

24 de fev de 2021

Thorough and easy to understand

por Joana M E

9 de ago de 2020

Great lessons! I learned a lot!

por Sandeep K

24 de jul de 2020

great course. very informative.

por Prashant k

21 de jul de 2020

Excellent teachers and guidance

por Beatriz E R

4 de fev de 2019

Very informative and practical.

por Evalyn

10 de ago de 2017

Highly engaging and informative

por Jordi

20 de nov de 2016

Excellent, very well structured

por Bilgin A

27 de dez de 2022

perfect learned thanks for all

por H A Y

2 de set de 2022

great and well informed course

por Tameka R J

10 de fev de 2021

Very informative and practical

por Christian D

23 de out de 2020

Great presentation of material

por Barnendra M C

9 de ago de 2019

Good content delivery by Mike.

por 5016 - A M

13 de jul de 2019

great place to learn and lead.

por Abdulrauf I O

31 de out de 2019

It's insightful and educating

por Vasilya

25 de set de 2017

The best modul of this course

por Alex I

21 de nov de 2016

Great insights, great course!

por omeike i f

25 de jan de 2016

its great. Thank you for this

por Rekhakumari C

28 de ago de 2020

interesting & helpful course


19 de ago de 2020

The course is really helpful

por Hiroany D V C F

27 de jun de 2020

Very Good Course! Thank You!

por Dr A R U

26 de mai de 2020

Superb In Detail Explanation

por Deepak K

20 de mai de 2020

Superbly Talented instructor

por Martin W

6 de jul de 2018

a good foundational overview

por Simon P d G

11 de abr de 2018

need an update of the course