Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1

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From the course by University of Illinois at Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1625 ratings
University of Illinois at Urbana-Champaign

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

1625 ratings
Course 2 of 7 in the Specialization Digital Marketing
From the lesson
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Meet the Instructors

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business