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Voltar para Marketing Analytics with Meta

Comentários e feedback de alunos de Marketing Analytics with Meta da instituição Meta

4.8
estrelas
95 classificações

Sobre o curso

This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis. By the end of this course you will be able to: • Describe how an ad is created and delivered in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test • Evaluate advertising effectiveness with Conversion Lift Tests • Evaluate advertising effectiveness with Brand Lift tests • Choose the best approach to evaluating advertising effectiveness given a scenario • Explain how and when to apply Marketing Mix Modeling • Choose the best approach to optimizing your marketing mix given a scenario • Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program....

Melhores avaliações

MM

5 de fev de 2022

The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.

MC

5 de set de 2022

Very well done, and the instructor for sure she knows what he i talking about, thank you very much

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1 — 19 de 19 Avaliações para o Marketing Analytics with Meta

por Archana T R

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24 de jan de 2022

por Meline

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21 de out de 2022

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por Learning S

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por Marcelo C

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6 de set de 2022

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29 de ago de 2022

por SM B

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28 de nov de 2022

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31 de dez de 2021

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