This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
Este curso faz parte do Programa de cursos integrados Fundações das análises de mercado
oferecido por
Programa de cursos integrados Fundações das análises de mercadoUniversidade EmoryInformações sobre o curso
2,038 visualizações recentes
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Inglês
Legendas: Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade Emory
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
Programa - O que você aprenderá com este curso
1 hora para concluir
Marketing Analytics Project Description
This module will define the goals and activities for the marketing analytics capstone project.
1 hora para concluir
2 leituras
2 leituras
Capstone Overview15min
Pre-Readings30min
4 horas para concluir
Exploratory Analysis
In this module, we will begin to examine individual variables and their relationship to the status of the loan. Note, this module includes review items from previous courses in the specialization. This content is not required, but recommended as content to revisit.
4 horas para concluir
9 vídeos (Total 91 mín.), 2 leituras, 1 teste
9 videos
Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8min
Meaningful Marketing Insights - Organizing Data10min
Meaningful Marketing Insights - The Motion Picture Industry12min
Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13min
Meaningful Marketing Insights - Displaying Conditional Distributions4min
Meaningful Marketing Insights - Analyzing Qualitative Variables3min
Meaningful Marketing Insights - Steps in Constructing Histograms11min
Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14min
2 leituras
Activity & Explanation of Review Content45min
Meaningful Marketing Insights - Parts 2 - 340min
2 horas para concluir
Data Preparation and Model Building
While there are many ways to build a classification model, we will focus on using logistic regression, a common tool for marketing problems in which the dependent variable is binary. We will begin by choosing a single predictor variable and then determine which other variables need to be added to our analysis. In this module, we will focus on developing alternative models that all have a single predictor.
2 horas para concluir
3 leituras
3 leituras
Data Preparation Instructions20min
Populating the Template20min
Review Forecasting Models for Marketing Decisions, Parts 1 - 310min
1 exercício prático
Logistic Regression Practice30min
1 hora para concluir
Model Validation and Comparison
In the previous module, we estimated a model linking home ownership to whether or not a loan is considered risky. In this module, we will begin by assessing the accuracy of this model relative to a naïve model. We will then use this spreadsheet as a means of assessing how well the model performs when different predictors are used.
1 hora para concluir
1 leitura
1 leituras
Model Validation20min
1 exercício prático
Model Validation5min
Avaliações
Principais avaliações do MARKETING ANALYTICS CAPSTONE PROJECT
por S23 de Abr de 2020
Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!
Sobre Programa de cursos integrados Fundações das análises de mercado
In this specialization you will learn how to:
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Is financial aid available?
Ganharei créditos universitários por concluir o curso?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
