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Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

880 classificações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


10 de jul de 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.


30 de nov de 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

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101 — 125 de 218 Avaliações para o Marketing Analytics Foundation

por Pedro

24 de jan de 2022

What an amazing teacher! Loving this course so far

por Robert C

27 de dez de 2021

j​ust awesome. Very good topics and information...

por Mona M H s

13 de jul de 2022

the explanation was simple and easy to understand


10 de abr de 2022



por Özkan Ş

9 de jun de 2022

very useful, learned lots of basic principles..

por Henry B

17 de dez de 2021

Excellent course! Well-curated. Well-delivered.


21 de jan de 2022

Great learning experience through this course.

por Troy N

30 de dez de 2021

This was a great introduction to this program.

por Danish I

7 de mar de 2022

Good introduction course on digital marketing

por Abdul W

3 de jan de 2022

A​mazing way of expressing related material

por Mohamed A K

14 de abr de 2022

Easy to comprehend and practical examples

por Patricia M

18 de jul de 2022

It 's super helpfull. I really loved it!

por min c

23 de nov de 2021

Great insights from a awesome teacher.

por Juan B C

13 de mai de 2022

Really good and gives a good Overview

por Stephen O T

12 de mai de 2022

v​ery wonderful experience and useful

por Pyi M T

24 de fev de 2022

Nice course, but needs solid example.

por Amer P

27 de jan de 2022

- easy to use and highly interactive.

por Melanie J

13 de jul de 2022

Very helpful and easy to understand.

por Md S H

1 de dez de 2021

wonderful course. so i m very happy

por Fares O M

3 de dez de 2021

that was helpful thank you so much

por Carlota Z

9 de ago de 2022

Great course, easy to understand.

por Carolina A M

29 de mar de 2022

it was excellent!!! Many thanks!

por ashiru s

12 de mar de 2022

good course, i'll surely proceed

por Enrique A M

28 de dez de 2021

Thanks Coursera, Thanks Facebook

por Lila E

8 de ago de 2022

G​reat Coruse HIghly Reccomend!