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Voltar para Marketing Analytics Foundation

Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

1,231 classificações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


8 de jul de 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.


10 de jul de 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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101 — 125 de 290 Avaliações para o Marketing Analytics Foundation

por Terry M

25 de jan de 2023

Excellent first course to obtain a foundation in marketing analytics.

por Guilherme M

4 de set de 2022

This is challenging but if you dont get challenged you don't learn.

por Nicolette C

16 de jun de 2022

This course has helped understand the basics in marketing Analytics

por Lidiia K

8 de jun de 2022

well-structured course with the best trainer ! I was useful for me

por Sudhanshu

29 de out de 2022

Very easy to learn if you do the assignments and quiz on your own

por Domenico S

15 de set de 2022

Excellent course to understand the basics of Marketing Analytics.

por Abid A K

9 de fev de 2022

An excellent course to know the foundation of Marketing Analytics!

por Gabriel E A A

4 de fev de 2022

It was very great, the instructor also was an excelent performance

por Umer T

4 de jan de 2022

It was a great learning experience. Looking forward to learn more.

por Reza F

19 de mar de 2022

a really great course for fundamental! i love how the tutor teach

por Ariel O

11 de set de 2022

The presentation makes seemingly scary concepts very accessible.

por Francisco J V T

23 de jun de 2022

Nice course to understand basic theory about marketing analytics

por marwa r

11 de fev de 2022

very helpuful of understating fundmental of marketing analysis

por Tyler T

2 de abr de 2022

I enjoyed this course I learned a lot of helpful information.

por Fernanda c

27 de dez de 2022

Exelente curso. Lo recomiendo. Gracias por esta oportunidad.

por Hanusha M

16 de out de 2022

It was great to learn the Foundation of Marketing Analytics

por Mohammadhasan O

25 de jan de 2022

very helpful for getting an insight in marketing analytics

por Carey S

8 de dez de 2021

Thank you! This was an informative course. Very helpful.

por David O

24 de set de 2022

I totally enjoyed this course, It was really eye opening

por Aishwarya S

22 de jul de 2022

good course to learn new things about marketing analytics

por singh s

25 de abr de 2022

one of the best course and teaching style is very unique

por Ahsan A

23 de out de 2022

The course is designed quite well. Very comprehensive.


9 de out de 2022

this course was very understandable and knowledegable.

por Muhammad A

9 de mar de 2022

best and most authenic matterial provided by coursera

por Robert J A

12 de dez de 2021

very informative for beginners such as I. Thank you!