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Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

1,230 classificações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


8 de jul de 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.


10 de jul de 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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76 — 100 de 289 Avaliações para o Marketing Analytics Foundation

por Kehinde A A

26 de nov de 2021

Really interesting and insightful. I am really enjoying this new journey of mine

por Clara L A l

24 de dez de 2022

Nice course that give a good overview of the major areas of marketing analytics

por Cassandra D

23 de ago de 2022

Thorough, yet simple enough for the lay person to understand. Great beginning!

por Gowtham D

23 de mar de 2022

Thank You Mam, Very Asesome Understanding About Marketing Analytics foundation.

por Sowmya K

24 de dez de 2021

A good course. It gives you proper insights of what is done and how it is done.

por Tuong H

3 de ago de 2022

this course is a perfect start to get the certification of Marketing analytics

por syed m u h

31 de jan de 2022

course help me to understand how Data analytics can be used in marketing field

por Jesus P

11 de mai de 2022

Me gusto mucho toda la informacion que se me brindo, todo fue bastante claro.

por Adrian Y

13 de mar de 2022

Great material. I've never felt so confident about data analytics until now.

por Guillermo M M

25 de ago de 2022

Excelente curso, muy didáctico y con recursos muy interesantes y prácticos.

por Jessice T C

3 de jul de 2022

So insightful, I recommend this to anyone looking for a wholesome overview.

por Samrina K

21 de mar de 2022

Really helpful looking forward to getting more courses Thank you so much :)

por Chikezie O

12 de jun de 2022

Really Good refresher for Continuing Education. Good for new learners too.


8 de jun de 2022

Is a good introductory course and motivates me to complete the certificate

por Abdiwasaa I B

22 de abr de 2022

This course is a great way to start from scratch about Marketing analytics

por Sarah J R

17 de fev de 2022

The course is very helpful and I learned a lot from it. Thank you so much!

por Rosalba G

18 de nov de 2022

Instructor Anke Audenaert is great and love the way she explains things.

por Faith j

20 de mai de 2022

The course is good and gives one urge to know more in the coming course.

por Robinson O M

26 de abr de 2022

Excelente curso. Recomendable para todos los estudiantes universitarios.

por Lintang A Y

26 de nov de 2022

It's definitely a good course to getting know about marketing analytics!

por Arpit S

3 de nov de 2022

Thanks Coursera & all giving for such a good knowledge about analytics .

por khansa C

15 de jul de 2022

Very descriptive and It will help you to open up new PASSION FOR DATA..

por Maia F

30 de dez de 2021

Very informative and helpful to the foundations of marketing analytics

por Carla P M

14 de mai de 2022

Creo que estuvo bastante completo y te la base para saber como empezar

por Rommel H

8 de jan de 2022

This is an awesome course to start your career in Marketing Analytics.