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Voltar para Marketing Analytics Foundation

Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

867 classificações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


10 de jul de 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.


30 de nov de 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

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76 — 100 de 215 Avaliações para o Marketing Analytics Foundation

por Maia F

30 de dez de 2021

V​ery informative and helpful to the foundations of marketing analytics

por Carla P M

14 de mai de 2022

Creo que estuvo bastante completo y te la base para saber como empezar

por Rommel H

8 de jan de 2022

This is an awesome course to start your career in Marketing Analytics.

por Nicolette C

16 de jun de 2022

This course has helped understand the basics in marketing Analytics

por Lidiia K

8 de jun de 2022

w​ell-structured course with the best trainer ! I was useful for me

por Abid A K

9 de fev de 2022

An excellent course to know the foundation of Marketing Analytics!

por Gabriel E A A

4 de fev de 2022

It was very great, the instructor also was an excelent performance

por Umer T

4 de jan de 2022

It was a great learning experience. Looking forward to learn more.

por Reza F

19 de mar de 2022

a really great course for fundamental! i love how the tutor teach

por Francisco J

23 de jun de 2022

Nice course to understand basic theory about marketing analytics

por marwa r

11 de fev de 2022

very helpuful of understating fundmental of marketing analysis

por Tyler T

2 de abr de 2022

I enjoyed this course I learned a lot of helpful information.

por Mohammadhasan O

25 de jan de 2022

v​ery helpful for getting an insight in marketing analytics

por Carey S

8 de dez de 2021

T​hank you! This was an informative course. Very helpful.

por Aishwarya S

22 de jul de 2022

good course to learn new things about marketing analytics

por singh s

25 de abr de 2022

one of the best course and teaching style is very unique

por Muhammad A

9 de mar de 2022

best and most authenic matterial provided by coursera

por Syed M I S

23 de nov de 2021

One of the best course I have ever taken. Great job.

por Ogochukwu U

5 de abr de 2022

Very insightful. Well explained, clear and concise.

por Esteban A M S

10 de dez de 2021

Buena bases para el analisis orientado al marketing

por Carlos M

3 de abr de 2022

I love it!! Everything!!! You should get a raise!!

por Riska M

31 de jan de 2022

Alhamdulillah, Thanks for course. Really hopefull!

por Pedro

24 de jan de 2022

What an amazing teacher! Loving this course so far

por Robert C

27 de dez de 2021

j​ust awesome. Very good topics and information...