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Voltar para Marketing analytics: Know your customers

Comentários e feedback de alunos de Marketing analytics: Know your customers da instituição Universidade Macquarie

4.7
estrelas
329 classificações

Sobre o curso

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Melhores avaliações

RS

16 de out de 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

YY

19 de jul de 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

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51 — 75 de 79 Avaliações para o Marketing analytics: Know your customers

por AMIT N

8 de nov de 2021

very good course

por Jignesh J

11 de jul de 2020

Very Useful

por Hemant D

20 de out de 2020

excellente

por Amelia S

30 de ago de 2020

inspiring

por Flt L G R

3 de jul de 2020

THANKS...

por Shreyasi P

12 de set de 2021

Awesome

por SOURYA P S

29 de ago de 2021

Good

por RICHA D T R D T

23 de out de 2020

good

por Deleted A

16 de abr de 2020

yes

por Oscar S R

9 de jul de 2020

E

por Maria C L C

25 de jul de 2020

It has great content in general. However, I found the "further resources" of each week too extensive and I feel I missed the "HOW"; yeah, a lot of frameworks, a lot of examples but they didn't offer much guidance on HOW to apply those concepts

por Karenin G

22 de set de 2020

Muy interesante, enfocado en los puntos más importantes y útiles para quien desee adquirir conocimientos básicos y de utilidad sobre todo si tiene su propia empresa. Es el punto de partida para continuar profundizando en este área.

por Michael W

4 de ago de 2020

Highly informative, and offered great insight into developing effective marketing strategies.

por Cassandra T

8 de abr de 2022

A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!

por Mutiara R

10 de dez de 2021

some material about social media marketing, is no longer relevant to current market

por Zhengyi X

20 de jul de 2022

Too many theories! The video in week 5 is lacking!

por Ajay K S

1 de mai de 2022

Excellent learning while refreshing few topics

por Tim W

29 de mai de 2020

A great course! Would definitely recommend!

por VISHAL S

16 de jun de 2020

AWESOME COURSE LEARNED A LOT

por Ajeet S

26 de mai de 2020

Nice Content.

por Chetan S

10 de abr de 2020

this was good

por 972_SUVAM M

29 de ago de 2021

Excellent

por Anwesha D

31 de jul de 2021

Great

por Amjad M

31 de mar de 2020

good

por Sasha M

17 de mar de 2021

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.