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Voltar para Marketing analytics: Know your customers

Comentários e feedback de alunos de Marketing analytics: Know your customers da instituição Universidade Macquarie

329 classificações

Sobre o curso

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Melhores avaliações


16 de out de 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.


19 de jul de 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

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26 — 50 de 79 Avaliações para o Marketing analytics: Know your customers

por Bhavesh L

27 de mai de 2020

Excellent course content delivered by very good tutor.

por 126_RAHUL K Y

11 de jun de 2022

R​eally a nice course and a very interesting one too.

por Cathy Y

23 de mai de 2020

Simply taught yet practical and effective course!


19 de nov de 2021

it was very educational. I learnt a lot

por Dr V G

27 de jul de 2020

OK, I learned and Sharpen my skills


21 de nov de 2021


por Dr. S M

5 de jul de 2020

Outstanding course. Very impressed

por eshy j

8 de dez de 2020

Very helpful videos and resources

por Lai K P

5 de jul de 2020

Very informative and very useful

por Bhavesh P

2 de jun de 2020

good marketing skills mentioned

por Simon J A H

8 de nov de 2020

Easy course very informative

por Viral t

11 de jun de 2020

excellent course great going

por Emilia I

23 de abr de 2021

Very well structured course

por Rabia K

26 de mai de 2022

Very good and Successful.


2 de nov de 2021

Very informative modules.

por Preetam D

9 de abr de 2022




por Lorena P

12 de out de 2020

Excellent Course. Thanks

por harshit v

2 de set de 2020

Very informative course

por Mohannad A

5 de jun de 2020

This is a great course.


17 de abr de 2020

Very nicely explained!

por Carmen M d R C C

29 de mar de 2021

Exelente Curso Online

por Vinod K R

10 de abr de 2020

good course thank you

por Mohd R b M A

29 de mai de 2020

an eye opener course


12 de set de 2021

Best course ever!

por Anwesha D

11 de set de 2021

A​wesome Course!!