Created by:  University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:  Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration
Basic Info
LevelBeginner
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Complete this course to work toward:
Specialization
Digital Marketing Specialization
This course is part of the 7-course Digital Marketing Specialization from University of Illinois at Urbana-Champaign

Degree
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus

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Coursework
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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Ratings and Reviews
Rated 4.8 out of 5 of 41 ratings

This course was awesome. Very fun with key insights.

Thanks for the wonderful insight

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

Great topic covered, the course is up to date.