Informações sobre o curso

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27%

comecei uma nova carreira após concluir estes cursos

27%

consegui um benefício significativo de carreira com este curso

10%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 27 horas para completar
Inglês
Legendas: Inglês

Resultados de carreira do aprendiz

27%

comecei uma nova carreira após concluir estes cursos

27%

consegui um benefício significativo de carreira com este curso

10%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 27 horas para completar
Inglês
Legendas: Inglês

oferecido por

Logotipo de Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

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Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(2,398 classificações)Info
Semana
1

Semana 1

8 horas para concluir

Course Overview and Module 1 Digital Dominance of the Analog World

8 horas para concluir
12 vídeos (Total 117 mín.), 8 leituras, 4 testes
12 videos
Digital vs. Analog (Side 1)8min
Digital vs. Analog (Side 2)9min
Basic Concept: Domination6min
Vicarious Learning Activity: Typewriter5min
Lecture 1: Efficiency (Side 1)7min
Lecture 1: Efficiency (Side 2)10min
Case Study: U of I Credit Union12min
Lecture 2: Democracy (Side 1)8min
Lecture 2: Democracy (Side 2)10min
Exercise: Purchase Online11min
Research Insights: Donna Hoffman19min
8 leituras
Syllabus10min
Glossary10min
Brand Descriptions10min
Readings, Videos, & Audio10min
Course Diagram10min
Module 1 Overview10min
Module 1 Readings10min
Optional Resources for U of I Credit Union Case10min
2 exercícios práticos
Orientation Quiz10min
Digital Dominance Quiz20min
Semana
2

Semana 2

7 horas para concluir

Analog Resistance

7 horas para concluir
9 vídeos (Total 74 mín.), 3 leituras, 3 testes
9 videos
Vicarious Learning Activity: Adult Coloring Books4min
Lecture 1: Physicality (Side 1)7min
Lecture 1: Physicality (Side 2)10min
Case Study: Willard Airport11min
Lecture 2: Protection (Side 1)6min
Lecture 2: Protection (Side 2)8min
Exercise: Visit a Physical Store 14min
Research Insights: Markus Giesler13min
3 leituras
Module 2 Overview10min
Module 2 Readings10min
Optional Resources for Willard Airport Case1h
1 exercício prático
Analog Resistance Quiz20min
Semana
3

Semana 3

6 horas para concluir

Digital & Analog Symmetry

6 horas para concluir
9 vídeos (Total 87 mín.), 3 leituras, 3 testes
9 videos
Vicarious Learning Activity: Ink Hunter4min
Lecture 1: Glocal (Side 1)7min
Lecture 1: Glocal (Side 2)9min
Case Study: Amazon@Illinois14min
Lecture 2: TouchTech (Side 1)9min
Lecture 2: TouchTech (Side 2)7min
Exercise: Augmented Reality App6min
Research Insights: David Bell22min
3 leituras
Module 3 Overview10min
Module 3 Readings10min
Optional Resources for Amazon@Illinois10min
1 exercício prático
Digital & Analog Synergy Quiz20min
Semana
4

Semana 4

6 horas para concluir

Analog Transformation

6 horas para concluir
11 vídeos (Total 84 mín.), 4 leituras, 3 testes
11 videos
Vicarious Learning Activity: Thingiverse Customizer6min
Lecture 1: Embracing (Side 1)6min
Lecture 1: Embracing (Side 2)7min
Case Study: Illinois Athletics12min
Lecture 2: Distancing (Side 1)8min
Lecture 2: Distancing (Side 2)8min
Exercise: Visit a Physical Store 24min
Research Insights: Wayne Hoyer15min
Course Wrap Up2min
Gies Online Programs3min
4 leituras
Module 4 Overview10min
Module 4 Readings10min
Optional Resources for Illini Athletics10min
Congratulations!10min
1 exercício prático
Analog Transformation Quiz20min

Avaliações

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Sobre Programa de cursos integrados Marketing digitalMarketing Digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing digitalMarketing Digital

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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