Chevron Left
Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,116 classificações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filtrar por:

1251 — 1271 de 1,271 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Riri M

21 de nov de 2015

por Bruna C M

16 de out de 2016

por Silvana M

20 de mai de 2020

por Maria I

9 de set de 2022

por Marloes W

28 de jun de 2018

por Maria-Anastasia A

14 de dez de 2017

por Federico G

19 de dez de 2019

por Irina G

8 de jan de 2017

por Cajetan M L

6 de out de 2019

por Shubham m

18 de jun de 2020

por Bruce C

14 de jun de 2022

por Yuta K

10 de abr de 2021

por Jean-Sebastien A

15 de dez de 2015

por Alba A V

1 de set de 2022

por Mario G

26 de mar de 2022

por Tiziana M F

17 de set de 2022

por Davide C

6 de mai de 2020


25 de ago de 2021

por Ariana M L

3 de mai de 2021

por Emilie B

19 de out de 2015

por Boris V

16 de out de 2018