It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
por Borut H•
I think the course offers a great view into the world of management of fashion and luxury companies but it needs to be updated for the time we are in now. As we are living in 2020 (today) I could see what has changed since the time the course was created, and there is quite a lot so I think that freshening up of the course would be needed. But nevertheless a great starting point, I finished fashion college and I missed on almost all the information there, that I got here in this course so I still think it is quite amazing to get all that information so condensed in such a short time.
por Luiza C•
The course content of this course is not much and thus one can finish it rather very quickly. However one of the lecturer's had such a heavy accent I had to use subtitles just to understand the content. I am not in anyway in the fashion industry nor aspiring to be so this was just like a "tester" for me. I was however surprised that its not all about modelling and the sorts but incorporates some business aspect about the fashion industry.
por Gabriel T R•
The contents are very good and the topics, information and examples are modern and contemporary. My only complain would be the structure of the modules and the tests. This course contains a lot of information and quizes tend to be merged, thus you end up taking a test of about 15-20 questions and need to be looking back constantly to be sure of your answer. Also, multiple answer questions tend to be capacious.
por Luca B•
Great course with video, slides, interview and a lot of interesting contents. Unfortunately all the materials are not updated and there are a lots of errors in the video transcription. The accent of the professors make the video lessons so difficult to understang. In any case there are some interesting information to understand about business and luxury fashion world.
por Mage I•
I like the content but I found it very basic for me. I learned a lot about Italian fashion and retail. which I appreciated a lot. I would suggest this course to beginners and to people who have a little knowledge of fashion. I would have appreciated it the course would have a few scientific articles as references to back up their facts. Thank you!
por Beatriz R d A M•
While the reputation of Bocconi and the content of the course are good, professor/s command of the English language along with all the misspellings in the transcripts are unacceptable. Being bilingual (Spanish/English) makes it a little bit easier to guess what they are saying, specially when they translate the grammar from Italian. Thanks.
por Ramon A•
Hay temas confusos. P.e. los modelos de Digital Competition. A veces el contenido es poco claro y reiterativo. Los cursos de Coursera de escuelas de negocio de EEUU tienen contenidos mejor estructurados y mas concisos. Hay preguntas relativas a marcas / compañías que son imposibles de contestar si no conoces a dichas marcas.
por Jelena D•
The content of the course is very interesting, and I plan to go go through with it. A huge downside is that it is very difficult to follow the course because of the professors' strong accent and, at times, incorrect pronunciation. It is distracting. Also, it would be good to have weekly assignments, to stay on track.
por Dominique G•
Good overall course material. A little too much reliance on video talking heads. Might be helped by breaking up content with slides or reading material. Also tests have confusing language and the answers do not necessarily match what has been explicitly stated in the learning modules.
por MAYKON D S E S•
This course has a very nice content. The difficult thing is to follow the classes with a very difficult language spoken by the teacher. Her English is not so good, although she has a good know-how about the subject but the classes are completely boring and apathetic. What a shame!
por Madhulika J•
The content of the course is extremely dated and one of the lecturers has a thick accent. I would request the authorities to update the course as the structure is great. The final certificate does not mention the duration of the course as well.
por Zeinabou N B•
The course was not very global. It was focused mostly on Italy and France and it contained some offensive material. e.g a comment about Africa in one of the interviews and a comment about beautiful models being skinny. But overall it was good.
It is ok for some basic knowledge of the industry but the extra materials are the same as the videos and the case studies are not updated. Also the strong accent of the professor doesn't make it easy to understand and follow the lessons.
por Lin Y•
While this course is very interesting, its contents are fairly fundamental and the tests are easy to pass. I suggest the content creators to further enrich the course with more in-depth knowledge and complexity. Thank you!
por Anna K•
need update and more practical information
a lot of good theoretical information but not really was interesting to me because learned in the univeristy (but might be good for those who did not learned fashion marketing)
por Luis R N•
Quite useful, but it would be great it would be updated with new content, since the market has evolved so much since the year of this program. Although I must say the content was good enough.
por Shruti b n•
The session was amazing
Was expecting more video but through all this video I learned many things about fashion luxury companies etc.
por Selina M•
A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.
por Noemie F•
Very interesting format and content.
could use some updates, most examples are from 2013-2014. otherwise great !!
por Jorge P•
It gives a good idea about this market, although some of the ideas could be more systemized and clear
Interesting course but not up to date, it's a shame many cases of studies are not relevant today
The English of the teachers is not very good. Is very difficult to understand them
por Nadine A N•
The material is a bit outdated (2013) but the course is interesting enough!
por Beatriz M•
The course is very complete but needs an actualization
por Andina n i•
Many links doesn't work. Information already outdated.