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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,004 classificações
1,250 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1176 — 1200 de 1,240 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Zaid D

17 de ago de 2015

Amazing course!

por D H

13 de jul de 2020


por Paula D

22 de abr de 2020

Muy buen curso

por Belen S

6 de dez de 2019

Aprendí mucho!

por M J

3 de fev de 2022


por Angel D M G

18 de mai de 2021

It is great!


16 de mar de 2016


por Josue M M R

1 de out de 2021

Buen curso

por Inna P

17 de nov de 2016


por Aparajita B

30 de mar de 2017


por zyna s

9 de out de 2016


por Pool J

10 de jan de 2016


por Valentina P

4 de jun de 2020


por Simone N

24 de jul de 2021

First thing first, the course covers topic that are really interesting and useful to people like me that are completely new to the fashion industry, and topics are all well connected and i can suggest it to everyone who is a beginner for sure! Now the worst part is, the english level its absolutely crap (i'm italian btw) and makes a 4 min video a long long repeat and pause every time. I've done already 3 other courses here and this was the most complicated one to follow, and the fact that i know how italians talk and "move" helped a bit, but in all honesty i would rather have a native english speaker doing all the videos than see this painful low level especially because this should be one of the best Unis in Italy. One more thing that bothers me its that the last test its based on a 200 pages reports that, if you are a beginner i'm not sure you are able to read nor understand,they could have done 2 more videos and explained better what they really wanted. so i dont feel this course deserves more than 3 stars, i expected way more from such Uni, both from english level and tests complexity (due to the english level still)

por Borut H

22 de dez de 2020

I think the course offers a great view into the world of management of fashion and luxury companies but it needs to be updated for the time we are in now. As we are living in 2020 (today) I could see what has changed since the time the course was created, and there is quite a lot so I think that freshening up of the course would be needed. But nevertheless a great starting point, I finished fashion college and I missed on almost all the information there, that I got here in this course so I still think it is quite amazing to get all that information so condensed in such a short time.

por Luiza C

17 de out de 2015

The course content of this course is not much and thus one can finish it rather very quickly. However one of the lecturer's had such a heavy accent I had to use subtitles just to understand the content. I am not in anyway in the fashion industry nor aspiring to be so this was just like a "tester" for me. I was however surprised that its not all about modelling and the sorts but incorporates some business aspect about the fashion industry.

por Shamali K

10 de abr de 2022

Its a very thoughtfully curated course. Also the contents is very precise. The only problem I felt, is with the speakers of the course. Didn't sound very enthusiastic and prepared to deliver the content. Hence the couse wasn't very engaging. I had to read the whole video content by myself to understand it because the energy of the speaker was quite low and hence it became a bit lengtly and not very interesting.

por Gabriel T R

27 de jan de 2018

The contents are very good and the topics, information and examples are modern and contemporary. My only complain would be the structure of the modules and the tests. This course contains a lot of information and quizes tend to be merged, thus you end up taking a test of about 15-20 questions and need to be looking back constantly to be sure of your answer. Also, multiple answer questions tend to be capacious.

por Luca B

17 de mai de 2020

Great course with video, slides, interview and a lot of interesting contents. Unfortunately all the materials are not updated and there are a lots of errors in the video transcription. The accent of the professors make the video lessons so difficult to understang. In any case there are some interesting information to understand about business and luxury fashion world.

por Mage I

7 de mar de 2018

I like the content but I found it very basic for me. I learned a lot about Italian fashion and retail. which I appreciated a lot. I would suggest this course to beginners and to people who have a little knowledge of fashion. I would have appreciated it the course would have a few scientific articles as references to back up their facts. Thank you!

por Beatriz R d A M

4 de jun de 2017

While the reputation of Bocconi and the content of the course are good, professor/s command of the English language along with all the misspellings in the transcripts are unacceptable. Being bilingual (Spanish/English) makes it a little bit easier to guess what they are saying, specially when they translate the grammar from Italian. Thanks.

por Ramon A

2 de nov de 2015

Hay temas confusos. P.e. los modelos de Digital Competition. A veces el contenido es poco claro y reiterativo. Los cursos de Coursera de escuelas de negocio de EEUU tienen contenidos mejor estructurados y mas concisos. Hay preguntas relativas a marcas / compañías que son imposibles de contestar si no conoces a dichas marcas.

por Jelena D

27 de dez de 2015

The content of the course is very interesting, and I plan to go go through with it. A huge downside is that it is very difficult to follow the course because of the professors' strong accent and, at times, incorrect pronunciation. It is distracting. Also, it would be good to have weekly assignments, to stay on track.

por Dominique G

14 de jul de 2020

Good overall course material. A little too much reliance on video talking heads. Might be helped by breaking up content with slides or reading material. Also tests have confusing language and the answers do not necessarily match what has been explicitly stated in the learning modules.


4 de dez de 2016

This course has a very nice content. The difficult thing is to follow the classes with a very difficult language spoken by the teacher. Her English is not so good, although she has a good know-how about the subject but the classes are completely boring and apathetic. What a shame!