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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

4,331 classificações
1,114 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações

1 de Mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

30 de Jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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976 — 1000 de 1,100 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Bente N

19 de Fev de 2017

The course was interesting and good. The instructors were engaged. It just missed something. Maybe it could be sort of "fresher".

por Harjot D

26 de Nov de 2019

Great course, highly recommended! The examples and tests need an update though, most of the references are from 2008 to 2013.

por Jean-Pierre D

13 de Ago de 2020

I enjoyed the course, it is really detailed and gives a deep understanding of every single aspect of the fashion industry.

por Sebastian R

2 de Nov de 2015

The content is very organize and clear. I have gone through 3 weeks and it is a great introduction to the world of luxury.

por LE L

5 de Mar de 2016

great course on Fashion and Luxury that helping putting the right words on thr tight concepts and clarify Business Models

por Valentina R

14 de Nov de 2020

Fantastic course to have a panoramic view about management of fashion and luxury companies. Cases studies was great

por Paula X G A

21 de Jul de 2020

The Audio issue is a had issue do to strong italian accent of one of the teachers so had to watch it with subtitles

por Matheus M d S

12 de Mai de 2021

Very interesting content, but it is getting old in some aspects. I believe that some updates would be awesome!

por Flavia

22 de Abr de 2021

I like this course. Some documents are old, for example Nike and ferragamo 2013. And some links don,t work.

por Eduardo R

25 de Abr de 2020

A very complete program with the most important information about the Fashion and Luxury brands on the market.

por Sumer B H

30 de Set de 2020

More examples can be given. Case studies mainly focused on Brand heritage. It could be more related to topics

por Victoria

10 de Abr de 2020

Curso muy interesante y enriquicedor. Varios materiales y entrevistas, explicaciones sencillas y completas.

por Davide G

3 de Mar de 2016

I found this course really interesting and i got a lot of information that i will use in my daily work!

por Emre U Ç

20 de Jun de 2020

There could be more case studies to learn better. But it is a great course to learn fashion industry

por Bhuvan T

29 de Mar de 2016

Great entry level course for anyone wanting to learn about how fashion and luxury companies operate.

por evan p g

10 de Ago de 2020

Thankyou for this course, it gave me a lot of insight and new information towards fashion industry

por Carolina S

7 de Jun de 2020

Excellent course for anyone who wants to learn more about the business side of fashion and luxury.

por Camila G

14 de Mai de 2020

The couse is really nice,but they should update it because the reports change a lot after 7 years.

por Olimpia N

13 de Mai de 2020


por Sara F

20 de Abr de 2020

Thank you for this course it helped me to learn about different point of view fashion as business

por Sheila C

20 de Out de 2017

Too much theory. It would be better to find some way in order to have more practic exercises.

por Shenxian M

10 de Ago de 2016

very interesting and inspiring; the assignment is good but could test our knowledge deeper.

por Michelle B

7 de Mar de 2018

Great course for learning about the industry. Course could have used a bit more structure.

por Jacopo F

16 de Abr de 2020

Very Interesting, well explained and easy to follow.

It broad your orizons.

Thanks a lot.