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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

3,610 classificações
959 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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876 — 900 de 946 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

por Wei F

Jul 05, 2020

nice to know some fashion knowledge at a basic level!

por Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

por Hannelore T

May 19, 2020

Super interesting and good insight information!

por Alice V

Aug 04, 2020

Interesting course, dynamic and well organized

por Aneil L

Nov 11, 2019

The lecturers gave really relevant examples.

por Sahar S

Oct 07, 2019

Very useful course with detailed information

por Cristina P

Jul 20, 2017

Clarity and vary interesting content!

por Walter M T

May 21, 2020

Very well prepared.

Clear exposition.

por Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

por Francesco I

Jun 05, 2020

great course very interesting .

por Stephen K

Aug 18, 2015

Excellent teaching and material

por Nada K

Apr 09, 2020

Well organised and very clean.

por Md. A

Aug 13, 2020

This course is really amazing

por Eitan P

May 08, 2020

Superb course! Teaches alot.

por Shraddha V

Sep 23, 2017

Amazing content and delivery

por Elodie L

Sep 05, 2015

Intéressant et bien illustré

por Alice A

Jul 29, 2020

Interesting and inspiring

por Rachel Y

Jun 29, 2020

This course is amazing.

por Poonam J

Jul 28, 2017

easy to understand!

por Serena W

Aug 17, 2016

Excellent content!

por 曾晶

Dec 25, 2015


por Laura P

Jun 21, 2017

Very interesting

por zaid d

Aug 17, 2015

Amazing course!

por 智涵 許

Jul 13, 2020