Chevron Left
Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

5,296 classificações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações


30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filtrar por:

801 — 825 de 1,292 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Alvaro H

14 de set de 2015

por Maria B a

17 de fev de 2022

por Beril D

16 de jan de 2022

por Olena

27 de ago de 2020

por Roshelle M

9 de jul de 2020

por Mireia M H

12 de abr de 2020

por Rahul B

2 de set de 2019

por Luva S

4 de abr de 2018

por Maria T

25 de nov de 2017

por Jocelynmaaaoooo

22 de set de 2017

por Sandrine P

13 de set de 2015

por Aleix G M

11 de jan de 2021

por Khyati k

2 de jul de 2020


11 de out de 2016

por Maine C

5 de abr de 2022

por Shcherbakov D S

27 de mai de 2018

por Federica P

18 de set de 2016

por Mohammed D U R

26 de abr de 2020

por rupu s

14 de set de 2019

por Julio E C

29 de jan de 2018

por 滟萍虞

4 de nov de 2016

por Evgheni H

11 de nov de 2015

por Md R I

14 de jun de 2020

por Fahmid H M (

10 de jun de 2020