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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

3,876 classificações
1,033 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações

1 de Mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

30 de Jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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726 — 750 de 1,018 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Alex P M

2 de Fev de 2017

Excelente curso

por Chenjun Z

9 de Ago de 2020


por Ifunanya o

14 de Out de 2016

very educative

por Tobias R

31 de Mar de 2020

good overview

por Maria F

2 de Mar de 2019

Great course!

por Matteo D M

14 de Out de 2018

Great course!

por Eva V

3 de Nov de 2017

Great course!

por Marco A C G

22 de Out de 2017


por Xinru Y

28 de Jul de 2017

learns a lot!


12 de Jul de 2017

Insightful ..

por Amanda S

22 de Mai de 2017

Great course!

por Livia M

17 de Abr de 2017

Great course.

por Joanna M

7 de Nov de 2016

great course!

por Solangel G

17 de Out de 2016

Great course!

por Andrea

31 de Out de 2015


por Evgeny B

13 de Out de 2015

Great course!

por Ludovica N

22 de Out de 2020

amazing !!!!

por Inês C R D F

25 de Mai de 2020

Great course

por Alizée V

13 de Mai de 2020

très complet

por Guillermo L

7 de Out de 2016


por Yves Z

13 de Dez de 2015

great course

por Andrea S G

28 de Set de 2015

Muy bueno!!!

por 253 B T

27 de Out de 2020

Very useful

por Buitrago A I

13 de Set de 2020