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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

4,017 classificações
1,058 avaliações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações

30 de Jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1 de Mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1 — 25 de 1,044 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Viktoria S

26 de Abr de 2017

The course overall has good content. But some videos and case studies were dissapointing in terms of uniqueness of information. You could have easily googled it. Tests could also be more challenging. I would defitenely reccomend it to learners who are new to the industry. For others it could be less informative.

por Camila T

23 de Jan de 2017

I'm actually REALLY INTERESTED on this course, but Erica's accent is TERRIBLE. It's so hard to understand and focus on what she's saying. Had to quit the course because of that.

por William N

24 de Jan de 2018

Do not recommend this course. The coursework is boring and entirely video lectures, many of which are done by people with appalling English which is difficult to understand.

por Vandana S

27 de Jan de 2017

hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...

kindly help,

or mail the details on

por Anastasia

7 de Out de 2018

Personally, I found this course to be less than I expected. Provided information was very general, mostly outdated. I'm a person, who has no experience in this industry, but biggest part of the information was simply obvious to me. Provided slides just repeat what the lecturers say, so nothing extra to learn from there. I would say this is a fun course to take if you just have spare time, but not for learning something for real.

por Daria K

28 de Jul de 2019

It was a great course that opened up for me the concept of business of fashion. Talking about different markets, different audience and how brand image and strategy work really broader my knowledge. I would definitely recommend this course for those who wants to dive into the world of fashion. Especially I liked the extra materials for free-time reading as it was interesting but also updated and correspond to nowadays time.


31 de Jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

por Elena B

18 de Mar de 2020

The course is designed for those, who have zero proficiency in fashion and no understanding of the industry.

The links for Pinterest boards that were supposed to be the key additional element of the course don't work, video materials for the course provide identical information as the reading parts, case studies are absolutely irrelevant as they are based upon too old data, general material of the course is very shallow and didn't really meet the expectations on broadening my knowledge

por SG

3 de Jul de 2017

It's very interesting, the only problem is the accent of the professors.. Moreover, the transcriptions are often wrong, I cannot believe Bocconi team didn't review the lessons..

por Isabella C

15 de Mai de 2018

Worst course in Coursera.

por Priscilla M

2 de Mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

por mara j s m

12 de Jun de 2019

The course is good, but I had dificult to understand the teachers. Suggestion: update the course content (information), because this area is very inconstant.

por Parameswaran C

23 de Jun de 2020

The course is a very rigorous and demanding since, the concepts are introduced from an elementary to complex level in a systematic way. One needs to be attuned to what is happening in this complex industry since, we have seen huge changes during the last decade or so. Understanding the concepts being taught in a affable way, makes the whole experience rewarding and endearing. I recommend each one of the professionals who is connected with fashion and luxury retail to enroll and take advantage. The only aspect that the Institution has to update is... with live examples closer to 2018-20 instead of 2012/13. Otherwise, it is a wholesome.

por Wei Z

5 de Fev de 2016

very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.

por Levi N

20 de Abr de 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

por Claudia C C

17 de Nov de 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

por Xiangyi L

11 de Mar de 2020

I really wanna finish but two problems, one thing is the accent is really very distracting that makes me couldn't focus on the content of courses ( which I do believe is good..) Another thing is exam is really hard I hope it could be like small quizzes after each chapter or video which will be also helpful too

por Chitra B

24 de Fev de 2019

Amazing course for the beginners and experts in the industry. Reading material and videos are to the point with excellent case studies. I strongly recommend this course to Fashion and Luxury enthusiast

por Jenny P M A

8 de Dez de 2019

Buenos días mi nombre es JENNY MORENO AVELLANEDA y no estoy contenta con este curso, estoy total mente SATISFECHA Y DEMASIADO FELIZ, con esta capacitación ya que es un tema que me apasiona,además es increíble que se pueda tener esta oportunidad con ésta prestigiosa Universidad, quiero agradecer a Coursera por ésta gran oportunidad, muchas gracias!!!!Los contenidos y la información es excelente, las actividades son muy interesantes y conllevan a la indagación ,investigación, análisis, concentración y ayudan demasiado en el proceso de aprendizaje y retencion de la información.

Quiero felicitar especialmente y muy merecido a las Docentes Erika Corbinelli y a Stefania Saviolo, muchas gracias por su entrega dedicación, experiencia, conocimiento,tiempo, esfuerzo,excelente actitud, excelente metodología de enseñanza, por tener la capacidad de compartir su gran conocimiento y expertisia.

Finalmente quiro desearles que Dios las bendiga proteja y guarde y que sea Él afianzado y aumentado sus talentos, dones, capcidades, fortalezas, conocimiento, bendiciones,salud y que guarde a los suyos.

De verdad muchas gracias de verdad que les cogí cariño y las admiro mucho!!!!!!!

Muchas Gracias!!!!!!



Muchas Gracias!!!!!


por Rakshith

20 de Mar de 2017

Before I used to think fashion/luxury was about skinny models in glossy magazines and walking in fashion shows. This course completely changed my mind.

What I learnt? Differentiating between Fashion and Luxury. Understanding customer value propositions, different market segmentation and models, marketing strategies and communication of Luxury/Fashion Brands.

Super comprehensive course took close to 40 hours to finish everything. Learnt a hell lot. Quiz 3 was really good. My friend who is in Brand Management was totally impressed with the amount of knowledge I gained from this course.

In the beginning, I found the accent of the teachers very annoying but in the later parts, I found the accent quite sexy, especially Erika's :P But the bottom line is the teachers are fantastic.

I work in Equity Research but found this course really eye opening.I would highly this course to anyone who wants to know about Fashion and Luxury.

Thanks for reading!

por Riccardo P

30 de Jan de 2019

Very interesting course. Lot of information for someone wants to understand the full circle of activities in a fashion/luxury house. Thank you for all the info I learnt and i am sure i will apply most of the info into my daily routines at the office. Would love Bocconi to produce a second course dedicated to communication and retail/distribution. Hope to have the chance to deepen my knowledge with another course. Thank you. Riccardo

por Matteo B

15 de Fev de 2018

very interesting course

por Hatem B H H

30 de Ago de 2020

Hatem Ben Hadj Hassine · 33 minutes ago

Greeting All,

I had a feeling Fashion is a challenging Domaine to work in and I was up for the challenge anyway, I learned a lot from this course and most probably will keep a lot of reading materials saved for review for future learning,

I learned that you can be disruptive and follow your vision as a creative if you provide great content that must appeal to the 5 senses, that we are as creatives responsible for following a consistent narrative, one that sells and brings income as well, that you have to be flexible and be very lenient and open for mutual communication, contaminated partnership.

I have saved a few quotes I found relevant to my beliefs and values, such us YSL about timelessness and Karl about style, LV video from 2008 ''where will life take you tagline''.

the Devil is indeed in the Details.

few book materials mentioned here & websites I am currently interested to dive in :

Book: the new American luxury portfolio _ 2003 M.Silvesr


I took this course as an introduction to Fashion Business Management, a Master I would like to pursue in Italy on campus, I must say that I cant wait to learn further about this exciting field.

Thank you for providing such a brilliant course. and see you soon

Best regards,

por Alex X Z

13 de Mai de 2020

Excellent informative course. I do have to say that the subtitling in English was sometimes mistaken. E.g. ASOS was subtitled as Azuz, in an interview the Italian word "credo" was subtitled as "cradle." The general information provided, especially in Module 1-4 was very well structured and easy to follow. Weeks 4 to 5 were more difficult to keep track of, but were also very well done. The tutors were clear in their communication in language. I had some difficulty with opening the pinterests links (they led to the pinterest homepage) and some of the articles were locked behing log-in walls. I think the course packs a whole lot of information in a tiny package, but provides adequate tools for us students to continue learning about the subject (mainly through authors and titles mentioned during the lectures.) I enjoyed the final assignment as it gave us actual reports to work on. In short: kudos, I enjoyed this course.

por Nicole

25 de Mar de 2020

I have always been a model for high fashion clothing designers for either students or working professionals within the fashion industry in addition to always being stopped in the street or within public places due to the type of clothing I wear, but for the first time I decided to obtain knowledge about the management of fashion and luxury companies which I thoroughly enjoyed. Naturally, I am very creative and fashion has always been a passion of mine in addition to modelling, photoshoots, photography and luxury companies. There is so much content within this course like business modelling, fashion concepts, CEO interviews and fashion branding etc. I look forward to applying this knowledge to the business world but also to my modelling and creative experience in general. Thank you, it has been a pleasurable experience indeed.