What Makes Brands Great

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From the course by Northwestern University
Leadership Communication for Maximum Impact: Storytelling
347 ratings
Northwestern University

Leadership Communication for Maximum Impact: Storytelling

347 ratings
Course 2 of 6 in the Specialization Organizational Leadership
From the lesson
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

Meet the Instructors

  • Tom Collinger
    Tom Collinger
    Executive Director Spiegel Research Center
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Ernest Duplessis
    Ernest Duplessis
    Faculty
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Hud Englehart
    Hud Englehart
    Faculty
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications