Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
oferecido por
Programa de cursos integrados Liderança organizacionalUniversidade NorthwesternInformações sobre o curso
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Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
25%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 4 horas para completar
Inglês
Legendas: Francês, Português (Brasil), Vietnamita, Russo, Inglês, Espanhol
Habilidades que você terá
CommunicationLeadershipInnovationCrisis Management
Resultados de carreira do aprendiz
50%
comecei uma nova carreira após concluir estes cursos
25%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 4 horas para completar
Inglês
Legendas: Francês, Português (Brasil), Vietnamita, Russo, Inglês, Espanhol
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - O que você aprenderá com este curso
1 hora para concluir
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
6 videos
Introduction to Module 13min
What Makes Brands Great6min
The Branding-You Audit9min
Branding-You Insight4min
Goals7min
3 leituras
Pre-Course Survey10min
Meet Your Professors10min
Course Grading & Logistics10min
25 minutos para concluir
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
25 minutos para concluir
5 vídeos (Total 25 mín.)
5 videos
The Power of Storytelling5min
It All Starts with the Audience7min
The Structure of a Great Story – Visual Mind Mapping5min
Visual Narrative Mapping Applied4min
23 minutos para concluir
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
23 minutos para concluir
5 vídeos (Total 23 mín.)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6min
Critical Audiences: Know who they are and how to reach them ... in a hurry4min
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5min
Planning for the Unplanned: Know what to do ... and be ready to do it6min
2 horas para concluir
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
2 horas para concluir
6 vídeos (Total 32 mín.), 2 leituras, 1 teste
6 videos
Leadership Storytelling and Innovation 15min
Innovation and Storytelling Round Table: What is innovation and the leader’s role10min
Innovation and Storytelling Round Table 2: Practical Examples10min
Leadership Storytelling and Innovation 23min
Conclusion of Course 2 with Dean Blount1min
2 leituras
Post-Course Survey10min
Optional Readings10min
Avaliações
Principais avaliações do COMUNICAÇÃO DE LIDERANÇA PARA OBTER O MÁXIMO IMPACTO: CONTANDO HISTÓRIAS
por NB24 de Jan de 2016
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly. I enjoyed this course tremendously, highly recommended!
por RT18 de Mai de 2020
it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success
por M7 de Fev de 2016
I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.
por TH17 de Set de 2016
very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example
Sobre Programa de cursos integrados Liderança organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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