Informações sobre o curso

39,615 visualizações recentes

Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

38%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Vietnamita

Habilidades que você terá

CommunicationLeadershipInnovationCrisis Management

Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

38%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Vietnamita

oferecido por

Logotipo de Universidade Northwestern

Universidade Northwestern

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(3,207 classificações)Info
Semana
1

Semana 1

1 hora para concluir

Leadership Lessons From Great Brands

1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
6 videos
Introduction to Module 13min
What Makes Brands Great6min
The Branding-You Audit9min
Branding-You Insight4min
Goals7min
3 leituras
Pre-Course Survey10min
Meet Your Professors10min
Course Grading & Logistics10min
Semana
2

Semana 2

25 minutos para concluir

The Art of Leadership Storytelling Made Simple

25 minutos para concluir
5 vídeos (Total 25 mín.)
5 videos
The Power of Storytelling5min
It All Starts with the Audience7min
The Structure of a Great Story – Visual Mind Mapping5min
Visual Narrative Mapping Applied4min
Semana
3

Semana 3

23 minutos para concluir

Storytelling in Crisis: The Ultimate Marketing Event

23 minutos para concluir
5 vídeos (Total 23 mín.)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6min
Critical Audiences: Know who they are and how to reach them ... in a hurry4min
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5min
Planning for the Unplanned: Know what to do ... and be ready to do it6min
Semana
4

Semana 4

3 horas para concluir

Leadership Storytelling and Innovation

3 horas para concluir
6 vídeos (Total 32 mín.), 2 leituras, 1 teste
6 videos
Leadership Storytelling and Innovation 15min
Innovation and Storytelling Round Table: What is innovation and the leader’s role10min
Innovation and Storytelling Round Table 2: Practical Examples10min
Leadership Storytelling and Innovation 23min
Conclusion of Course 2 with Dean Blount1min
2 leituras
Post-Course Survey10min
Optional Readings10min

Avaliações

Principais avaliações do COMUNICAÇÃO DE LIDERANÇA PARA OBTER O MÁXIMO IMPACTO: CONTANDO HISTÓRIAS

Visualizar todas as avaliações

Sobre Programa de cursos integrados Liderança organizacional

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Liderança organizacional

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.