Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
oferecido por
Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Communication
- Leadership
- Innovation
- Crisis Management
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Leadership Lessons From Great Brands
The Art of Leadership Storytelling Made Simple
Storytelling in Crisis: The Ultimate Marketing Event
Leadership Storytelling and Innovation
Avaliações
- 5 stars64,29%
- 4 stars24,56%
- 3 stars8,73%
- 2 stars1,15%
- 1 star1,24%
Principais avaliações do COMUNICAÇÃO DE LIDERANÇA PARA OBTER O MÁXIMO IMPACTO: CONTANDO HISTÓRIAS
I really looked at storytelling differently. This course helped me get my stories into place and focus on what stories I need to tell! Thanks!
I really enjoyed this course. It clearly outlines the critical characteristics of a successful brand and story. This course is beneficial for everyone who wants to increase
Overall the course was a good learning experience, albeit not all parts are equally impactful. The by far best item is the Narrative Map.
very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example
Sobre Programa de cursos integrados Liderança organizacional

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