Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
oferecido por
Programa de cursos integrados Liderança organizacionalUniversidade NorthwesternInformações sobre o curso
39,615 visualizações recentes
Resultados de carreira do aprendiz
67%
comecei uma nova carreira após concluir estes cursos
38%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Vietnamita
Habilidades que você terá
CommunicationLeadershipInnovationCrisis Management
Resultados de carreira do aprendiz
67%
comecei uma nova carreira após concluir estes cursos
38%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Vietnamita
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - O que você aprenderá com este curso
1 hora para concluir
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
6 videos
Introduction to Module 13min
What Makes Brands Great6min
The Branding-You Audit9min
Branding-You Insight4min
Goals7min
3 leituras
Pre-Course Survey10min
Meet Your Professors10min
Course Grading & Logistics10min
25 minutos para concluir
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
25 minutos para concluir
5 vídeos (Total 25 mín.)
5 videos
The Power of Storytelling5min
It All Starts with the Audience7min
The Structure of a Great Story – Visual Mind Mapping5min
Visual Narrative Mapping Applied4min
23 minutos para concluir
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
23 minutos para concluir
5 vídeos (Total 23 mín.)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6min
Critical Audiences: Know who they are and how to reach them ... in a hurry4min
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5min
Planning for the Unplanned: Know what to do ... and be ready to do it6min
3 horas para concluir
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
3 horas para concluir
6 vídeos (Total 32 mín.), 2 leituras, 1 teste
6 videos
Leadership Storytelling and Innovation 15min
Innovation and Storytelling Round Table: What is innovation and the leader’s role10min
Innovation and Storytelling Round Table 2: Practical Examples10min
Leadership Storytelling and Innovation 23min
Conclusion of Course 2 with Dean Blount1min
2 leituras
Post-Course Survey10min
Optional Readings10min
Avaliações
Principais avaliações do COMUNICAÇÃO DE LIDERANÇA PARA OBTER O MÁXIMO IMPACTO: CONTANDO HISTÓRIAS
por NB24 de Jan de 2016
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly. I enjoyed this course tremendously, highly recommended!
por RT18 de Mai de 2020
it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success
por M7 de Fev de 2016
I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.
por TH17 de Set de 2016
very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example
Sobre Programa de cursos integrados Liderança organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Perguntas Frequentes – FAQ
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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