Informações sobre o curso
4.4
478 classificações
112 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita

Habilidades que você terá

CommunicationLeadershipInnovationCrisis Management
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Vietnamita

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 hora para concluir

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand....
Reading
6 vídeos (total de (Total 32 mín.) min), 3 leituras
Video6 videos
Introduction to Module 13min
What Makes Brands Great6min
The Branding-You Audit9min
Branding-You Insight4min
Goals7min
Reading3 leituras
Pre-Course Survey10min
Meet Your Professors10min
Course Grading & Logistics10min
Semana
2
Horas para completar
25 minutos para concluir

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story....
Reading
5 vídeos (total de (Total 25 mín.) min)
Video5 videos
The Power of Storytelling5min
It All Starts with the Audience7min
The Structure of a Great Story – Visual Mind Mapping5min
Visual Narrative Mapping Applied4min
Semana
3
Horas para completar
23 minutos para concluir

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it. ...
Reading
5 vídeos (total de (Total 23 mín.) min)
Video5 videos
Crisis Response: Maximum Exposure, Minimum Delay6min
Critical Audiences: Know who they are and how to reach them ... in a hurry4min
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5min
Planning for the Unplanned: Know what to do ... and be ready to do it6min
Semana
4
Horas para completar
3 horas para concluir

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization. ...
Reading
6 vídeos (total de (Total 32 mín.) min), 2 leituras, 1 teste
Video6 videos
Leadership Storytelling and Innovation 15min
Innovation and Storytelling Round Table: What is innovation and the leader’s role10min
Innovation and Storytelling Round Table 2: Practical Examples10min
Leadership Storytelling and Innovation 23min
Conclusion of Course 2 with Dean Blount1min
Reading2 leituras
Post-Course Survey10min
Optional Readings10min
4.4
112 avaliaçõesChevron Right
Benefício de carreira

20%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

por MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

Instrutores

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Sobre Universidade Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Liderança organizacional

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Liderança organizacional

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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