Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
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Programa de cursos integrados Liderança organizacionalUniversidade NorthwesternInformações sobre o curso
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Prazos flexíveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Aprox. 4 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
- Communication
- Leadership
- Innovation
- Crisis Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Aprox. 4 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - O que você aprenderá com este curso
1 hora para concluir
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
25 minutos para concluir
The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
25 minutos para concluir
5 vídeos (Total 25 mín.)
23 minutos para concluir
Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
23 minutos para concluir
5 vídeos (Total 23 mín.)
2 horas para concluir
Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
2 horas para concluir
6 vídeos (Total 32 mín.), 2 leituras, 1 teste
Avaliações
Principais avaliações do COMUNICAÇÃO DE LIDERANÇA PARA OBTER O MÁXIMO IMPACTO: CONTANDO HISTÓRIAS
por NB24 de Jan de 2016
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly. I enjoyed this course tremendously, highly recommended!
por RT18 de Mai de 2020
it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success
por M7 de Fev de 2016
I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.
por FW8 de Dez de 2020
The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.
Sobre Programa de cursos integrados Liderança organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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