Informações sobre o curso
4.5
399 classificações
85 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 4 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

CommunicationNegotiationLeadershipCommunications Management
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 4 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 hora para concluir

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
Reading
8 vídeos (total de (Total 39 mín.) min), 3 leituras, 1 teste
Video8 videos
Compliance, Persuasion, and Message Adaptation5min
Four Persuasion Challenges5min
Influencing Attitudes: Module Introduction56s
Consequence-Based Arguments5min
Consequence Desirability6min
Consequence Likelihood6min
Addressing Counterarguments6min
Reading3 leituras
Meet your Professor10min
Course Grading and Logistics10min
References and Optional Readings10min
Quiz1 exercício prático
Influencing Attitudes10min
Semana
2
Horas para completar
24 minutos para concluir

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
Reading
4 vídeos (total de (Total 16 mín.) min), 1 teste
Video4 videos
Changing Descriptive Norms5min
De-emphasizing Prescriptive Norms4min
Changing Prescriptive Norms5min
Quiz1 exercício prático
Influencing Social Factors8min
Semana
3
Horas para completar
28 minutos para concluir

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
Reading
4 vídeos (total de (Total 20 mín.) min), 1 teste
Video4 videos
The Importance of Perceived Ability5min
Removing Obstacles6min
Rehearsal and Modeling6min
Quiz1 exercício prático
Influencing Perceived Ability8min
Semana
4
Horas para completar
1 hora para concluir

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
Reading
6 vídeos (total de (Total 24 mín.) min), 1 teste
Video6 videos
Prompts5min
Explicit Planning5min
Inducing Guilt6min
Course Summary: Adapting to the Challenge at Hand3min
Conclusion of Course 3 with Dean Blount1min
Quiz1 exercício prático
Converting Intentions into Action8min
4.5
85 avaliaçõesChevron Right
Direcionamento de carreira

25%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

14%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

por THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

Instrutores

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

Sobre Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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