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Voltar para Liderança através do marketing

Comentários e feedback de alunos de Liderança através do marketing da instituição Universidade Northwestern

364 classificações
74 avaliações

Sobre o curso

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Melhores avaliações


Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.


Dec 04, 2019

Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

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26 — 50 de 71 Avaliações para o Liderança através do marketing

por AJ B

May 08, 2020

Really enjoyed this course and the videos throughout to ensure the content is fully understood.

por Wilmar A C A

Nov 05, 2019

All course is really good, specially the module of Data Analysis. It was amazing!

por Tracy B

Sep 30, 2017

Loved the demonstration that marketing and leadership are so interconnected.

por Samba M

Apr 27, 2020

Great leadership course embedded with marketing principles

por Nithish B R

Apr 22, 2020

Excellent course. Especially Prof. Zettlemeyer's teaching.

por Maria D

Sep 09, 2016

This topic is really well explained with lot of examples.

por Nour A A

Aug 01, 2019

The content was insightful! I really enjoyed this course

por Darrayl

Apr 26, 2017

Great foundational marketing with terrific insights.

por Matteo U

May 06, 2017

Loved the experience, knowledge and professor(s)!

por Ajay P

Feb 22, 2016

Excellent Course, content and teaching.

Thank you.

por laila k k

Jul 07, 2019

Brilliant material, as lectures... hats off...

por Remith C M

Apr 18, 2020

Excellent course and well designed structure

por Florian M

Jan 12, 2019

This is a great course, I really enjoyed it!

por Aastik S

May 31, 2020

interesting and informative valued inputs

por Thomas T

Dec 18, 2016

Excellent insights. Thorough explanation.

por Michelle C

Feb 08, 2018

Great course, really effective insights


Aug 12, 2019

Very informative and helpful!

por Alexander T

Feb 24, 2016

Very clear and to the point.

por Maria W

Jul 05, 2019

A great challenging course!

por Chad W

Jul 31, 2017

Great overview of big data!

por Juan D T E

Apr 09, 2020

Excellent and challenging!

por Gaurav R

Nov 06, 2016

I loved the experience

por Eric N

Jun 22, 2020

Deeply engaging

por Hector M

Feb 10, 2016

Short and Sweet

por Razvan I

Nov 12, 2016

Very useful!!!