Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
Este curso faz parte do Programa de cursos integrados Liderança organizacional
Liderança através da inovação em design
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Using Design Principles to Innovate and Find Opportunities
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
10 vídeos (total de (Total 46 mín.) min), 4 leituras, 1 teste
10 videos
Course Overview with Ed Colgate56s
Innovating and Finding Opportunities by Design4min
Design is about People5min
Adopting the Traits of a Design Innovator6min
Uncovering Opportunities with a Design Innovation Mindset4min
Design Research6min
Tools and Techniques for Design Research5min
Observations to Insights6min
Generating How Might We (HMW) Questions from Insights3min
4 leituras
Meet Your Professors10min
Course Grading & Logistics10min
Suggested Readings (Optional)10min
Optional Reading: Empathy on the Edge10min
Semana
2Exploring Ideas
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
3 vídeos (total de (Total 15 mín.) min), 1 leitura, 1 teste
1 leituras
Supplementary Visuals & Exercises10min
Semana
3Prototyping to Learn
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
6 vídeos (total de (Total 51 mín.) min), 1 teste
6 videos
Introduction2min
Value of Prototyping13min
How to Prototype6min
Preparing to Test Prototypes with Users5min
Testing Prototypes with Users8min
The Role of Prototypes in Decision-Making and Leadership14min
Semana
4Leading Design Innovation
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
6 vídeos (total de (Total 26 mín.) min), 3 leituras, 1 teste
6 videos
Communicating about Design & Innovation5min
Building the Team5min
Creating Space for Design & Innovation4min
ROI for Innovation4min
Conclusion to Course 5 with Dean Blount1min
3 leituras
Design Worksheet10min
Example Completed Design Worksheet10min
Optional Reading: Design Thinking Comes of Age10min
50%
comecei uma nova carreira após concluir estes cursos
33%
consegui um benefício significativo de carreira com este curso
17%
recebi um aumento ou promoção
Melhores avaliações
por MC•Apr 16th 2018
SO far I've enjoyed it and it's the course why I started the specialization for, and instead of taking it separate from the others, it's way better to have the full track to get the 360 view
por PM•Sep 29th 2016
Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.
Instrutores
Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design InstituteMcCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in ResidenceMcCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design InstituteMcCormick School of Engineering and Applied Science
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM ProgramMcCormick School of Engineering and Applied Science (Segal Design Institute)
Sobre Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Sobre o Programa de cursos integrados Liderança organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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