Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
Introduction to Intellectual Property
oferecido por
Informações sobre o curso
Learner Career Outcomes
50%
O que você vai aprender
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que você terá
Learner Career Outcomes
50%
100% on-line
Prazos flexíveis
Nível iniciante
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Aprox. 13 horas para completar
Inglês
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - O que você aprenderá com este curso
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
Principais avaliações do Introduction to Intellectual Property
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
This corse is very good and easy to understand for the non-native English speakers, like me.
Sobre Programa de cursos integrados Direito de propriedade intelectual
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