Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
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oferecido por
Programa de cursos integrados Direito de propriedade intelectualUniversidade da PensilvâniaInformações sobre o curso
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Prazos flexÃveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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NÃvel iniciante
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Aprox. 16 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Alemão, Russo, Inglês, Espanhol
O que você vai aprender
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que você terá
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
Prazos flexÃveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
NÃvel iniciante
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Aprox. 16 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - O que você aprenderá com este curso
5 horas para concluir
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 horas para concluir
8 vÃdeos (Total 61 mÃn.), 4 leituras, 4 testes
4 horas para concluir
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 horas para concluir
7 vÃdeos (Total 50 mÃn.), 4 leituras, 3 testes
4 horas para concluir
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 horas para concluir
7 vÃdeos (Total 59 mÃn.), 3 leituras, 3 testes
4 horas para concluir
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 horas para concluir
6 vÃdeos (Total 56 mÃn.), 5 leituras, 2 testes
Avaliações
- 5 stars84,28%
- 4 stars13%
- 3 stars1,89%
- 2 stars0,27%
- 1 star0,54%
Principais avaliações do INTRODUCTION TO INTELLECTUAL PROPERTY
por SS22 de ago de 2020
Excellent course for someone who is interested in learning the basics of IP law. The lectures were crisp, to point and informative. I really enjoyed learning about IP.
por NM24 de jan de 2021
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
por FF15 de jan de 2021
Very good initial overview of IP and alternatives. Great teacher/presenter.
Would not recommend as standalone but as a stepping stone to the other Upenn IP courses.
por FF9 de fev de 2021
Thank you very much for the insightful course, I highly recommended it who has a passion in Law and Intellectual Property
Sobre Programa de cursos integrados Direito de propriedade intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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