Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
oferecido por
Informações sobre o curso
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que você terá
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Avaliações
- 5 stars84,30%
- 4 stars13,20%
- 3 stars1,74%
- 2 stars0,24%
- 1 star0,49%
Principais avaliações do INTRODUCTION TO INTELLECTUAL PROPERTY
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
I really appreciate the whole new set of tools with intellectual property, and simple could not or would not have done it without you. Highly recommended. Thank you very much.
This course is amazing. The lecturer, Mr Polk (I think) is very straight forward at explaining things and makes things so easy to understand. I have loved this course.
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
Sobre Programa de cursos integrados Direito de propriedade intelectual

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