Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Este curso faz parte do Programa de cursos integrados Direito de propriedade intelectual
Introduction to Intellectual Property
oferecido por
Informações sobre o curso
O que você vai aprender
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Habilidades que você terá
Brand ManagementAsset ManagementValue PropositionIntellectual Property
Programa - O que você aprenderá com este curso
Semana
13 horas para concluir
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
8 vídeos (total de (Total 61 mín.) min), 4 leituras, 4 testes
8 videos
Why Learn About Intellectual Property Law?7min
Expansion of Intellectual Property6min
Patents10min
Trademarks12min
Copyright7min
Other Regimes6min
Takeaway Points3min
4 leituras
Pre-Course Survey (Optional)10min
Optional Reading: Intellectual Property Overview20min
Optional Reading: Why IP is Valuable45min
Overlaps in IP30min
4 exercícios práticos
Patent Quiz4min
Trademarks Quiz4min
Copyrights Quiz4min
Module 1 Quiz15min
Semana
23 horas para concluir
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
7 vídeos (total de (Total 50 mín.) min), 4 leituras, 3 testes
7 videos
Basic Intellectual Property Economics8min
The Mechanisms of Intellectual Property Rights8min
The Costs of Intellectual Property6min
Mechanism of IP Rights as Property6min
Balance of Intellectual Property Rights7min
Takeaway Points2min
4 leituras
Is IP a Natural or Utilitarian Right?25min
IP as a Public Good25min
IP and Monopolies10min
Costs and Benefits to Patents25min
3 exercícios práticos
IP Theories2min
Costs of IP2min
Module 2 Quiz20min
Semana
33 horas para concluir
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
7 vídeos (total de (Total 59 mín.) min), 3 leituras, 3 testes
7 videos
Alternatives to Patent Law9min
Alternatives to Patent Law: Government Contracts10min
Alternatives to Copyright Law8min
Alternatives to Copyright: Private Subscriptions12min
Alternatives to Trademark Law8min
Takeaway Points2min
3 leituras
Trade Secrets as an Alternative to Patents25min
Optional Reading: Beyond the Patents-Prizes Debate25min
Optional Reading: Open Source25min
3 exercícios práticos
Patent Law Alternatives4min
Copyright Law Alternatives6min
Module 3 Quiz15min
Semana
45 horas para concluir
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
6 vídeos (total de (Total 56 mín.) min), 5 leituras, 2 testes
6 videos
Case Study: Apple Computers12min
Case Study: General Motors12min
Case Study: Novartis13min
Case Study: Novartis Part 24min
Takeaway Points2min
5 leituras
Apple Computers25min
GM and the Auto Industry25min
Novartis and Pharmaceutical IP Strategies25min
Concluding Thoughts10min
Post-Course Survey (Optional)10min
1 exercício prático
Review of IP Forms6min
Instrutores
R. Polk Wagner
Professor of LawLaw School
Sobre Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre o Programa de cursos integrados Direito de propriedade intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
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