This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
27.057 visualizações recentes
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível intermediário
Aprox. 15 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
- Data Analysis
- Analytics
- Business Analytics
- Health Care
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível intermediário
Aprox. 15 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
6 horas para concluir
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
6 horas para concluir
8 vídeos (Total 47 mín.), 8 leituras, 3 testes
3 horas para concluir
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
3 horas para concluir
5 vídeos (Total 35 mín.), 2 leituras, 2 testes
3 horas para concluir
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
3 horas para concluir
5 vídeos (Total 29 mín.), 2 leituras, 2 testes
4 horas para concluir
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
4 horas para concluir
6 vídeos (Total 38 mín.), 4 leituras, 2 testes
Avaliações
- 5 stars73,09%
- 4 stars19,47%
- 3 stars4,61%
- 2 stars1,60%
- 1 star1,20%
Principais avaliações do INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA
por CP3 de jun de 2020
A highly practical and useful course for learning to create communicate context with your data visualization
por SC15 de jun de 2020
awesome insightful course with lots of practical application and understanding for data visualization
por MH18 de jul de 2019
Amazing course - my only issue is that I think it was previously part of a 6 series specialization and I can't locate the other courses.
por FS28 de set de 2020
Excellent information, I have a wide experiencience with analytics, and this course is a very good explanation with excellent examples and tools.
I totally recomend it.
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