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Voltar para Gigantes da Internet: Leis e Economia das Plataformas Digitais

Comentários e feedback de alunos de Gigantes da Internet: Leis e Economia das Plataformas Digitais da instituição Universidade de Chicago

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129 avaliações

Sobre o curso

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks. The course will explore seven topics: 1. Microsoft: The Desktop vs. The Internet. We will start with a look at the technology path that led to the first personal computer in early 1975, the Altair 8800. That path starts with the vacuum tube, moves to transistors, then to integrated circuits and finally to the microprocessor. We will look at the early days of software on the personal computer and the competition between selling software and open-source approaches as well as the problem of software piracy. We will discus the public good nature of software. The 1981 launch of the IBM PC revolutionized the personal computer market and started the path to Microsoft's powerful position and eventual monopoly in that market with the selection of MS-DOS. We then turn to four antitrust cases against Microsoft: (1) the 1994 U.S. case relating to MS-DOS licensing practices; (2) the U.S. antitrust middleware case over Microsoft’s response to Netscape Navigator; (3) the European Union case regarding Windows Media Player; and (4) the EU browser case over Internet Explorer. These disputes arose at the point of maximal competition between the free-standing personal computer and the Internet world that would come after it and we may know enough now to assess how these cases influenced that competition. 2. Google Emerges (and the World Responds). Google has emerged as one of the dominant platforms of the Internet era and that has led to corresponding scrutiny by regulators throughout the world. Decisions that Google makes about its algorithm can be life altering. Individuals are finding it more difficult to put away past mistakes, as Google never forgets, and businesses can find that their sales plummet if Google moves them from the first page of search results to a later page. With great power comes scrutiny and we will look at how government regulators have evaluated how Google has exercised its power. Both the U.S. Federal Trade Commission and the European Union have undertaken substantial investigations of Google’s practices and we will look at both of those. 3. Smartphones. The Internet started on the desktop but the Internet is increasingly mobile and people are seemingly tethered to their smartphones and tablets. And we have seen an interesting shift in that market away from Nokia handsets and the Blackberry to Apple's iPhone and its iOS platform and to the Android platform. The legal infrastructure of smartphones and tablets is extraordinarily complex. We will start by looking at U.S. spectrum policy and the effort to free up 500 megahertz of spectrum. We will look at the activities of standard setting organizations, including the IEEE and the creation of the 802.11 standard and Wi-Fi (or, if you prefer, wifi), the creation of patent pools and the regulation of standard essential patents. We will look at the FTC action against Google/Motorola Mobility and Apple's lawsuit against Samsung over utility and design patents relating to the iPhone. Finally, we will take a brief look at the European Commission's investigation into the Android platform. 4. Nondiscrimination and Network Neutrality. Facebook has more than 1 billion users and measure that against a world population of roughly 7 billion and a total number of Internet users of roughly 2.5 billion. A course on law and technology simply has to grapple with the basic framework for regulating the Internet and a key idea there is the notion of network neutrality. Nondiscrimination obligations are frequent in regulated network industries, but at the same, discrimination can be an important tool of design for communication networks. We will start our look at the Internet by looking at the great first communications network of the United States, the post office and will look in particular at the Post Office Act of 1845. We will then move to modern times and will consider efforts by the U.S. Federal Communications Commission to produce sensible and sustainable nondiscrimination conditions for the Internet and will touch briefly on comparisons from around the world. 5. The Day the Music Died? In many ways, the Internet came first to music with the rise of peer-to-peer (p2p) music sharing through Napster and its successors. We start with a look into music platform history and the devices that brought recorded music into the home: the phonograph and the player piano. We turn to radio and the legal regime that puts music on the airwaves, the performing rights organizations like ASCAP and BMI. We look at the antitrust issues associated with the blanket license. We consider a failed music platform, digital audio tape, and the complicated legal regime associated with it, the Audio Home Recording Act of 1992. We will consider the copyright issues raised by the creation and distribution of music and the litigation over the p2p technologies such as Napster and Grokster. The music industry responded to p2p technology by adding digital rights management tools to CDs. As music distribution switched from physical media to digital distribution, we entered the world of Apple and the iPod and iTunes. We consider the DRM issues associated with Apple's music platform as seen by Steve Jobs. We conclude by looking at emerging subscription services like Spotify and the service that Apple is building based on its purchase of Beats. 6. Video: Listening and Watching. Images are some of the most powerful ways in which ideas and speech are communicated and video has long been regulated by the state. That starts as a communications law issue with government regulation of the radio spectrum, but also leads to the design of the television system with the assignment of channels and eventually the definition of digital television. And with the emergence first of cable TV and subsequently the VCR critical copyright roadblocks had to be overcome for new distribution technologies to emerge. We will consider the legal engineering that led to the DVD platform, which was an exercise in patent pools and trademark creation. We will sort through the creation of the digital TV platform and will also look at the copyright underpinnings for Netflix. And we will consider the question of technology neutrality in the content of the copyright fight over a new video distribution entrant, Aereo. Finally, we close the week with a brief look at the incentive spectrum auctions and the possible end of broadcast television. 7. The Mediated Book. Gutenberg revolutionized books with his printing press and for academics, books are sacred objects. But the printed book is on the run and with the rise of the ebook, we are entering a new era, the era of the mediated book. This is more than just a change in technology. We will look at the issues created by the rise of the ebook, issues about control over content and licensing and of the privacy of thought itself. We will also look at the legal skirmishes over this space, including the copyright fair use litigation over Google Books, the Apple e-book antitrust case. And we will look at the Amazon Kindle platform....

Melhores avaliações


Feb 05, 2017

It was really really cool, I learnt a lot, the readings were always interesting, the course was well-structured, super understandable and easy to follow. I would recommend it wholeheartedly!


Nov 09, 2015

Excelent course and very up to date material.\n\nVery interesting topics and documents presented along with the material.\n\nGreat teacher with outstanding knowledge of the material

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76 — 100 de {totalReviews} Avaliações para o Gigantes da Internet: Leis e Economia das Plataformas Digitais

por Anna K

Oct 28, 2015

Please proceed with the new courses in the fied of law on computer science and technologies! You input in the filed of preparing such courses is very much appreciated. Also it would be even more interesting if comperative analysis will be undeertaken (e.g. personal data or advertising regulation with use of Internet throught the world).

por Zhang Y X

Apr 09, 2018


por Renata R K

Feb 25, 2017

Greatest course I've seen until now. The professor is both engaging and funny, which makes watching the lessons enjoyable and enriching. Loved it so much I would really love if the UNiversity of Chicago would offer a specialization course in the subject via Coursera.

por Stephen S

Sep 10, 2015

This was my first MOOC -- taken many years after I was last a student in a classroom. Though the subject matter was challenging (especially the legal aspects), I found Prof. Picker to be an affable "talking head" on my smartphone - someone who made the history, law and economics of media platforms fascinating in ways I never would have imagined. I am also pleased to see The University of Chicago (my alma mater) offering courses like these to the public at large. Now everyone has the chance to experience the "life of the mind" that I still remember with great fondness.

por Michael F

Apr 01, 2017

This course was very well done and extremely informative. Many thanks, Professor Picker!

por Dan C

Apr 21, 2018

Good mix of video lectures and links to detailed readings for a deeper dive on the subject matter. A good overview by Professor Picker of how a variety of media platforms have been encouraged to develop as well as constrained through litigation as well as regulatory oversight. The lectures encouraged me to seek out additional developments in the three year period since the course was conducted in 2015.

por Pierrette M P M

Aug 14, 2015

Prof Randy Picker is an engaging instructor. Material has sufficient rigor and is well presented. At first I was worried as I don't have a legal background, but I feel it is presented at an understandable. If you spend any time on the Internet, you will learn incredible history from a legal and economics standpoint. Take this class!

por SureshKumar P

Sep 04, 2015

Very detailed and wonderful course.The faculty is really enthusiastic & passionate about the course.

por Nicolás J V

Nov 10, 2015

This course is amazing, this is a must do.

por Yinghang C

May 29, 2016

Great course. Great perspective to understand media

por Cora Y

Sep 27, 2015

This is a great introduction to both the law associated with how a critical part of everyday life became what it is and the building blocks that I never knew were part of it! Thank you Randy for sharing your vast knowledge!

por Etienne R

Nov 24, 2015

A very comprehensive and thrilling narration. One of my best MOOC on the around twenty I did.

por Dimo G

Feb 10, 2018

Great course! Really thorough and multidisciplinary!

por Roch G

Apr 02, 2017

Fantastic course: comprehensive, informative and well-presented!

por Ashish W

Nov 13, 2015

Excellent course material and

por Tushar K M

Oct 21, 2015


por Amit G

Apr 24, 2018

This is not a good to have course, but a must-have course.

I can easily claim, this is one of the best MOOC's I have ever come across. The course content is exemplary and the cherry on the cake is Randy Picker. Starting from week 1 onto week 9, I was always amazed with the amount of research he has done and the vast repository of knowledge he has.

Randy goes about explaining each concept in great detail, keeps a good pace and adds a special mix of humor and wisdom. I wish there were more such programs.

Brilliant stuff from the University of Chicago, Randy Picker and the team at Coursera.

por Avi J

Feb 02, 2017

Interesting course. Takes you through the history of the biggest technology firms, pausing at crucial lawsuits as well as business decisions. I particularly liked the way Prof. Picker draws hypothetical parallels to explain certain scenarios.

por Luis I M R

Aug 07, 2017

Excelente curso para acceder a las clases de un grande como es Randy Picker de Chicago.

por Richard D

Apr 11, 2017

Great course covering a wide range of media platforms. Each week was a journey in one particular media field, from the initial entry of technology to the modern day legal issues raised by these businesses. Randy Picker is very easy to follow and enjoyable to listen to, and clearly has a deep knowledge and passion for the topics he discusses.

por Rogelio V

May 14, 2018

The course was very interesting and complete. The profesor Randy is an excelent teacher!

por Slepokurova E

Oct 22, 2018

Very interesting. A good into into Internet industry and its history

por Изотова М А

Aug 17, 2018

The course was really interesting! Enormous amount of new information that definitely meets the needs of the modern world. Also, this course is a good chance to improve English skills for those whose native language is not English. It was my first experience on Coursera, and now I am sure that will take other courses on this platform with great pleasure. Thanks, professor :)

por Kainat T

Dec 02, 2018

I am so blessed to be part of this amazing course. Prof. Picker is the finest and professional teacher. It was excellent experience of my life. Thank you so much.