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Voltar para Gigantes da Internet: Leis e Economia das Plataformas Digitais

Comentários e feedback de alunos de Gigantes da Internet: Leis e Economia das Plataformas Digitais da instituição Universidade de Chicago

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129 avaliações

Sobre o curso

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks. The course will explore seven topics: 1. Microsoft: The Desktop vs. The Internet. We will start with a look at the technology path that led to the first personal computer in early 1975, the Altair 8800. That path starts with the vacuum tube, moves to transistors, then to integrated circuits and finally to the microprocessor. We will look at the early days of software on the personal computer and the competition between selling software and open-source approaches as well as the problem of software piracy. We will discus the public good nature of software. The 1981 launch of the IBM PC revolutionized the personal computer market and started the path to Microsoft's powerful position and eventual monopoly in that market with the selection of MS-DOS. We then turn to four antitrust cases against Microsoft: (1) the 1994 U.S. case relating to MS-DOS licensing practices; (2) the U.S. antitrust middleware case over Microsoft’s response to Netscape Navigator; (3) the European Union case regarding Windows Media Player; and (4) the EU browser case over Internet Explorer. These disputes arose at the point of maximal competition between the free-standing personal computer and the Internet world that would come after it and we may know enough now to assess how these cases influenced that competition. 2. Google Emerges (and the World Responds). Google has emerged as one of the dominant platforms of the Internet era and that has led to corresponding scrutiny by regulators throughout the world. Decisions that Google makes about its algorithm can be life altering. Individuals are finding it more difficult to put away past mistakes, as Google never forgets, and businesses can find that their sales plummet if Google moves them from the first page of search results to a later page. With great power comes scrutiny and we will look at how government regulators have evaluated how Google has exercised its power. Both the U.S. Federal Trade Commission and the European Union have undertaken substantial investigations of Google’s practices and we will look at both of those. 3. Smartphones. The Internet started on the desktop but the Internet is increasingly mobile and people are seemingly tethered to their smartphones and tablets. And we have seen an interesting shift in that market away from Nokia handsets and the Blackberry to Apple's iPhone and its iOS platform and to the Android platform. The legal infrastructure of smartphones and tablets is extraordinarily complex. We will start by looking at U.S. spectrum policy and the effort to free up 500 megahertz of spectrum. We will look at the activities of standard setting organizations, including the IEEE and the creation of the 802.11 standard and Wi-Fi (or, if you prefer, wifi), the creation of patent pools and the regulation of standard essential patents. We will look at the FTC action against Google/Motorola Mobility and Apple's lawsuit against Samsung over utility and design patents relating to the iPhone. Finally, we will take a brief look at the European Commission's investigation into the Android platform. 4. Nondiscrimination and Network Neutrality. Facebook has more than 1 billion users and measure that against a world population of roughly 7 billion and a total number of Internet users of roughly 2.5 billion. A course on law and technology simply has to grapple with the basic framework for regulating the Internet and a key idea there is the notion of network neutrality. Nondiscrimination obligations are frequent in regulated network industries, but at the same, discrimination can be an important tool of design for communication networks. We will start our look at the Internet by looking at the great first communications network of the United States, the post office and will look in particular at the Post Office Act of 1845. We will then move to modern times and will consider efforts by the U.S. Federal Communications Commission to produce sensible and sustainable nondiscrimination conditions for the Internet and will touch briefly on comparisons from around the world. 5. The Day the Music Died? In many ways, the Internet came first to music with the rise of peer-to-peer (p2p) music sharing through Napster and its successors. We start with a look into music platform history and the devices that brought recorded music into the home: the phonograph and the player piano. We turn to radio and the legal regime that puts music on the airwaves, the performing rights organizations like ASCAP and BMI. We look at the antitrust issues associated with the blanket license. We consider a failed music platform, digital audio tape, and the complicated legal regime associated with it, the Audio Home Recording Act of 1992. We will consider the copyright issues raised by the creation and distribution of music and the litigation over the p2p technologies such as Napster and Grokster. The music industry responded to p2p technology by adding digital rights management tools to CDs. As music distribution switched from physical media to digital distribution, we entered the world of Apple and the iPod and iTunes. We consider the DRM issues associated with Apple's music platform as seen by Steve Jobs. We conclude by looking at emerging subscription services like Spotify and the service that Apple is building based on its purchase of Beats. 6. Video: Listening and Watching. Images are some of the most powerful ways in which ideas and speech are communicated and video has long been regulated by the state. That starts as a communications law issue with government regulation of the radio spectrum, but also leads to the design of the television system with the assignment of channels and eventually the definition of digital television. And with the emergence first of cable TV and subsequently the VCR critical copyright roadblocks had to be overcome for new distribution technologies to emerge. We will consider the legal engineering that led to the DVD platform, which was an exercise in patent pools and trademark creation. We will sort through the creation of the digital TV platform and will also look at the copyright underpinnings for Netflix. And we will consider the question of technology neutrality in the content of the copyright fight over a new video distribution entrant, Aereo. Finally, we close the week with a brief look at the incentive spectrum auctions and the possible end of broadcast television. 7. The Mediated Book. Gutenberg revolutionized books with his printing press and for academics, books are sacred objects. But the printed book is on the run and with the rise of the ebook, we are entering a new era, the era of the mediated book. This is more than just a change in technology. We will look at the issues created by the rise of the ebook, issues about control over content and licensing and of the privacy of thought itself. We will also look at the legal skirmishes over this space, including the copyright fair use litigation over Google Books, the Apple e-book antitrust case. And we will look at the Amazon Kindle platform....

Melhores avaliações


Feb 05, 2017

It was really really cool, I learnt a lot, the readings were always interesting, the course was well-structured, super understandable and easy to follow. I would recommend it wholeheartedly!


Nov 09, 2015

Excelent course and very up to date material.\n\nVery interesting topics and documents presented along with the material.\n\nGreat teacher with outstanding knowledge of the material

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26 — 50 de {totalReviews} Avaliações para o Gigantes da Internet: Leis e Economia das Plataformas Digitais

por Jéssyca O

Sep 23, 2016

Excellent course, classes are not boring, the teacher is great. The best!!!!

por Mukta B

Sep 09, 2015

Very informative course. Mr. Picker also responds quickly to questions posted/asked. I would love for a special edition, to focus on law in the EU/UK

por Larry W

Sep 13, 2015

Excellent presentation of material - high video and audio quality was greatly appreciated!

por Troy Z C

May 11, 2016

This course is great! well organised and clearly argued! I followed each and every section of it and all the readings and recourses are well prepared! Would recommend to anyone who is doing research in law, technology and sociology alike!

por Nafen B E S

Nov 26, 2017

Excellant course & professor, easy method and interesting materials

por Bartlett D M

Feb 28, 2016

I'm not very experienced with MOOC learning. I've attempted a course or two before but this is the first that I've started and finished. I suspect part of this different outcome may have to do with the way the course was presented by Professor Picker. In short, Professor Picker has a gift for appropriately contextualising information, reinforcing the key aspects of the subject matter and, perhaps, most importantly, keeping things interesting. As it turns out, mixing the typically challenging domains of law and economics can actually be exciting! Who knew?

To the extent that I am seeking to refine my own thinking in the technology policy space, this Course has gone a far way towards achieving that end result. I now feel that I have the the appropriate 'lens' for viewing quite a few of the developments in the internet space.

I'm happy that I took this course. 5 stars. Would definitely recommend.


Bartlett Morgan

por Vesma D

Sep 04, 2015

Very interesting and useful.

por José d J D L C G

Oct 28, 2015

Excellent teacher and course.Congratulations!!

por Damon R

Oct 31, 2015

Internet Giants is a great course! It's a tremendous value - you will learn a ton of GREAT content for little money, from a GREAT professor at a GREAT university. There are many positive things to say about the course, but I want to point out 3: (1) embedded hyperlinks that take the student directly to the reading material online, (2) the organization of the content into "threads" of historical developments of different types of "media platforms", and (3) the production and editing of the course videos are excellent. If you're a lawyer, technologist, economist, hi-tech business person, or are just curious about how hi-tech businesses are created, regulated, and evolve, you will get a lot out of this course.

por Michael F

Apr 01, 2017

This course was very well done and extremely informative. Many thanks, Professor Picker!

por Sandra M

Oct 18, 2015

A very useful overview of the antitrust, copyright and economic issues raised by various internet and media platforms. The course is useful not only for law practitioners but for everyone who would like to have a grasp of the major players on the digital market.

por Robert R D J

Sep 09, 2015

Excellent, well-prepared and engaging lectures by an admirable and personable performer. Cogent and clear presentations, with links to original documents that are most assuredly worth taking a look at, if you are interested in the emergence of the "Internet Giants" (Google, Microsoft, etc.) and the ways in which their emergence interplays with the law (patent, copyright, interactions with the FTC and other regulatory agencies, legal frameworks that structure business in general). Superb.

por Brian D

Jan 28, 2016


por Amit G

Apr 24, 2018

This is not a good to have course, but a must-have course.

I can easily claim, this is one of the best MOOC's I have ever come across. The course content is exemplary and the cherry on the cake is Randy Picker. Starting from week 1 onto week 9, I was always amazed with the amount of research he has done and the vast repository of knowledge he has.

Randy goes about explaining each concept in great detail, keeps a good pace and adds a special mix of humor and wisdom. I wish there were more such programs.

Brilliant stuff from the University of Chicago, Randy Picker and the team at Coursera.

por Boyang S

Mar 04, 2016

Extremely interesting course that is based on real world cases

por Mary K

Oct 20, 2017

This is the first MOOC I have taken and, as such, it will set the standard for all subsequent MOOCs. This is a high bar, as the course content is comprehensive, clear, and fascinating. Not only are historic technological developments and intellectual property issues addressed, but seminal legal determinations and current controversies are presented as well.

A salient feature of this MOOC is its digestibility. Course modules are presented through series of ten minute streaming videos relating to a given topic. Thus the student can learn on the go and not be vexed by prolix downloads and losing one's place.

Also enjoyable is the creating of a participatory community for discussion and the accessibility of Professor Picker.

All in all a great experience. I was fearful that MOOCs would be "learning lite," but nothing could be further than the truth. The course has piqued my interest and motivated me to follow current developments.

por Dan C

Apr 21, 2018

Good mix of video lectures and links to detailed readings for a deeper dive on the subject matter. A good overview by Professor Picker of how a variety of media platforms have been encouraged to develop as well as constrained through litigation as well as regulatory oversight. The lectures encouraged me to seek out additional developments in the three year period since the course was conducted in 2015.

por Pierrette M P M

Aug 14, 2015

Prof Randy Picker is an engaging instructor. Material has sufficient rigor and is well presented. At first I was worried as I don't have a legal background, but I feel it is presented at an understandable. If you spend any time on the Internet, you will learn incredible history from a legal and economics standpoint. Take this class!

por SureshKumar P

Sep 04, 2015

Very detailed and wonderful course.The faculty is really enthusiastic & passionate about the course.

por Nicolás J V

Nov 10, 2015

This course is amazing, this is a must do.

por Anna K

Oct 28, 2015

Please proceed with the new courses in the fied of law on computer science and technologies! You input in the filed of preparing such courses is very much appreciated. Also it would be even more interesting if comperative analysis will be undeertaken (e.g. personal data or advertising regulation with use of Internet throught the world).

por Zhang Y X

Apr 09, 2018


por Renata R K

Feb 25, 2017

Greatest course I've seen until now. The professor is both engaging and funny, which makes watching the lessons enjoyable and enriching. Loved it so much I would really love if the UNiversity of Chicago would offer a specialization course in the subject via Coursera.

por Stephen S

Sep 10, 2015

This was my first MOOC -- taken many years after I was last a student in a classroom. Though the subject matter was challenging (especially the legal aspects), I found Prof. Picker to be an affable "talking head" on my smartphone - someone who made the history, law and economics of media platforms fascinating in ways I never would have imagined. I am also pleased to see The University of Chicago (my alma mater) offering courses like these to the public at large. Now everyone has the chance to experience the "life of the mind" that I still remember with great fondness.

por Yinghang C

May 29, 2016

Great course. Great perspective to understand media