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Voltar para Gigantes da Internet: Leis e Economia das Plataformas Digitais

Comentários e feedback de alunos de Gigantes da Internet: Leis e Economia das Plataformas Digitais da instituição Universidade de Chicago

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Sobre o curso

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks. The course will explore seven topics: 1. Microsoft: The Desktop vs. The Internet. We will start with a look at the technology path that led to the first personal computer in early 1975, the Altair 8800. That path starts with the vacuum tube, moves to transistors, then to integrated circuits and finally to the microprocessor. We will look at the early days of software on the personal computer and the competition between selling software and open-source approaches as well as the problem of software piracy. We will discus the public good nature of software. The 1981 launch of the IBM PC revolutionized the personal computer market and started the path to Microsoft's powerful position and eventual monopoly in that market with the selection of MS-DOS. We then turn to four antitrust cases against Microsoft: (1) the 1994 U.S. case relating to MS-DOS licensing practices; (2) the U.S. antitrust middleware case over Microsoft’s response to Netscape Navigator; (3) the European Union case regarding Windows Media Player; and (4) the EU browser case over Internet Explorer. These disputes arose at the point of maximal competition between the free-standing personal computer and the Internet world that would come after it and we may know enough now to assess how these cases influenced that competition. 2. Google Emerges (and the World Responds). Google has emerged as one of the dominant platforms of the Internet era and that has led to corresponding scrutiny by regulators throughout the world. Decisions that Google makes about its algorithm can be life altering. Individuals are finding it more difficult to put away past mistakes, as Google never forgets, and businesses can find that their sales plummet if Google moves them from the first page of search results to a later page. With great power comes scrutiny and we will look at how government regulators have evaluated how Google has exercised its power. Both the U.S. Federal Trade Commission and the European Union have undertaken substantial investigations of Google’s practices and we will look at both of those. 3. Smartphones. The Internet started on the desktop but the Internet is increasingly mobile and people are seemingly tethered to their smartphones and tablets. And we have seen an interesting shift in that market away from Nokia handsets and the Blackberry to Apple's iPhone and its iOS platform and to the Android platform. The legal infrastructure of smartphones and tablets is extraordinarily complex. We will start by looking at U.S. spectrum policy and the effort to free up 500 megahertz of spectrum. We will look at the activities of standard setting organizations, including the IEEE and the creation of the 802.11 standard and Wi-Fi (or, if you prefer, wifi), the creation of patent pools and the regulation of standard essential patents. We will look at the FTC action against Google/Motorola Mobility and Apple's lawsuit against Samsung over utility and design patents relating to the iPhone. Finally, we will take a brief look at the European Commission's investigation into the Android platform. 4. Nondiscrimination and Network Neutrality. Facebook has more than 1 billion users and measure that against a world population of roughly 7 billion and a total number of Internet users of roughly 2.5 billion. A course on law and technology simply has to grapple with the basic framework for regulating the Internet and a key idea there is the notion of network neutrality. Nondiscrimination obligations are frequent in regulated network industries, but at the same, discrimination can be an important tool of design for communication networks. We will start our look at the Internet by looking at the great first communications network of the United States, the post office and will look in particular at the Post Office Act of 1845. We will then move to modern times and will consider efforts by the U.S. Federal Communications Commission to produce sensible and sustainable nondiscrimination conditions for the Internet and will touch briefly on comparisons from around the world. 5. The Day the Music Died? In many ways, the Internet came first to music with the rise of peer-to-peer (p2p) music sharing through Napster and its successors. We start with a look into music platform history and the devices that brought recorded music into the home: the phonograph and the player piano. We turn to radio and the legal regime that puts music on the airwaves, the performing rights organizations like ASCAP and BMI. We look at the antitrust issues associated with the blanket license. We consider a failed music platform, digital audio tape, and the complicated legal regime associated with it, the Audio Home Recording Act of 1992. We will consider the copyright issues raised by the creation and distribution of music and the litigation over the p2p technologies such as Napster and Grokster. The music industry responded to p2p technology by adding digital rights management tools to CDs. As music distribution switched from physical media to digital distribution, we entered the world of Apple and the iPod and iTunes. We consider the DRM issues associated with Apple's music platform as seen by Steve Jobs. We conclude by looking at emerging subscription services like Spotify and the service that Apple is building based on its purchase of Beats. 6. Video: Listening and Watching. Images are some of the most powerful ways in which ideas and speech are communicated and video has long been regulated by the state. That starts as a communications law issue with government regulation of the radio spectrum, but also leads to the design of the television system with the assignment of channels and eventually the definition of digital television. And with the emergence first of cable TV and subsequently the VCR critical copyright roadblocks had to be overcome for new distribution technologies to emerge. We will consider the legal engineering that led to the DVD platform, which was an exercise in patent pools and trademark creation. We will sort through the creation of the digital TV platform and will also look at the copyright underpinnings for Netflix. And we will consider the question of technology neutrality in the content of the copyright fight over a new video distribution entrant, Aereo. Finally, we close the week with a brief look at the incentive spectrum auctions and the possible end of broadcast television. 7. The Mediated Book. Gutenberg revolutionized books with his printing press and for academics, books are sacred objects. But the printed book is on the run and with the rise of the ebook, we are entering a new era, the era of the mediated book. This is more than just a change in technology. We will look at the issues created by the rise of the ebook, issues about control over content and licensing and of the privacy of thought itself. We will also look at the legal skirmishes over this space, including the copyright fair use litigation over Google Books, the Apple e-book antitrust case. And we will look at the Amazon Kindle platform....

Melhores avaliações


17 de abr de 2022

This course provided the background knowledge I needed on the Internet Giants and how they came to be so. Thank you Randy and all the people who worked behind the scenes to deliver this to us.


4 de fev de 2017

It was really really cool, I learnt a lot, the readings were always interesting, the course was well-structured, super understandable and easy to follow. I would recommend it wholeheartedly!

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76 — 100 de 219 Avaliações para o Gigantes da Internet: Leis e Economia das Plataformas Digitais

por Pedro L A N

24 de ago de 2015

Very interesting, extremely relevant and fun to study. Professor Picker excels in teaching the topic and makes the whole course even more pleasant to attend.

por Секарин Н А

18 de mar de 2021

I wish there were some updates for the course, because it's truly magnificent! Thank you very much Randy and the production team for making this course!!!

por fan Y

4 de abr de 2018

great course, the outline and case studies are really relevant and interesting. it did brings me a lot of thoughts and new perspectives. highly recommend

por Wiryanta M

23 de mai de 2020

Internet Giants: The Law and Economics of Media Platforms are very interested in discussing the internet disrupting the service industry in particular.

por Jenny O

23 de set de 2020

Great course. The lecturer was very engaging, the course was extremely well prepared and presented. This is definitely one of the best MOOCs on offer.

por Mukta B

9 de set de 2015

Very informative course. Mr. Picker also responds quickly to questions posted/asked. I would love for a special edition, to focus on law in the EU/UK

por andres v

4 de out de 2020

Great Course. Professor Picker was a great teacher, i feel that I learn a lot about copyright and US law, also I can practice my enfglish skills.

por Muskan A

1 de ago de 2020

Cannot thank Randy and the people who helped put this course together enough! A brilliant course, worth doing every bit of it. Taking back a lot!

por Pushkar S

20 de ago de 2019

Exemplary and informative. My sincere regards to Prof Picker for developing what is arguably the best course on Coursera by a mile.

por Jerry H

8 de jun de 2019

A phenomenal class. Professor Picker explains things in a clear and concise way. The topics are interesting and thought provoking.

por Ricardo O

28 de ago de 2015

Great course. A very solid and current approach to media. The content has high quality and is well balanced. Value added for sure.

por Tatiana V V

21 de jul de 2021

Very interesting and useful course. Although it was not updated, the information provided is still relevant and useful currently.

por Ramakrishna r

10 de fev de 2019

It's my pleasure to get a chance to take a course which was offered by University Of Chicago. Excellent teaching by Randy Picker.

por Ibrahima D

27 de mar de 2018

A very good course. The presentations were detailed and full of information. The presenter has an excellent command of the topic.

por Azajul I N

26 de mai de 2020

I really enjoyed this course. This course is highly recommended for everyone. who are interested to know about Cybersecurity.

por Almir P F D

19 de jul de 2020

Simplesmente incrível. O Mestre Randy Picker é fantástico em todos os aspectos. Estarei em qualquer curso que ele ministrar.

por Eric S

23 de ago de 2020

Very interesting course, good flow, great teaching, on a subject that must be of interest to all. Loved every minute of it!

por Gustavo H

6 de out de 2020

excellent course, I learned a lot about technological evolution and the application of law to protect the monopoly market

por Phua W C

8 de mai de 2018

Excellent course. Really informative and learned a lot from Professor Picker. One of the best law courses in Coursera.

por Nay C H

28 de nov de 2020

It's an excellent course that is instructed by an excellent teacher for the ones who have much interest in Media Law.

por Yana I

17 de abr de 2016

Awesome. The structure of the course is very logical and the way Professor Picker guides us through it is incredible.

por Lea B

19 de dez de 2015

Excellent! This course provides a comprehensive overview of the subject matter that is as valuable as it is engaging.

por Aryan B

28 de mai de 2020

Amazing course !! True to its title- Law and Economics, a perfect balance. A great Intructor as Prof. Randy Picker

por Michelle E A

18 de out de 2020

I really had fun with the course and I loved listening to Professor Picker talk so animatedly about the course!

por Rodrigo G R

7 de jul de 2020

An excellent way to understand how the U.S Law system works applied to media tecnologys through the history.