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Voltar para International Marketing Entry and Execution

Comentários e feedback de alunos de International Marketing Entry and Execution da instituição Universidade Yonsei

288 classificações
44 avaliações

Sobre o curso

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Melhores avaliações


12 de jun de 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.


15 de ago de 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

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26 — 41 de 41 Avaliações para o International Marketing Entry and Execution


28 de mai de 2018


por Diego A P G

7 de mar de 2017


por Swapneel D

27 de jun de 2018


por 홍현기

2 de jun de 2021


por Andrea M B P

28 de ago de 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

por Soraia M

21 de ago de 2020

It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

por Xiwen Q

13 de jul de 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

por Sushmitha S

14 de out de 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

por Jordan G

23 de abr de 2016

It's more based on people that knows marketing!!

por Paula A G

1 de jul de 2020

Excellent course!

por Md. T H B

9 de out de 2020

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

por Minhaj M

23 de jun de 2020

The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

por Elizabeth N C

15 de out de 2021

More clarity in some lesson examples is very fast

por Andrew Y S L

21 de mai de 2021

Same like the previous course, a bit simple

por nuttaphol m

25 de mai de 2020


por Adithya R

13 de fev de 2021

The English was too complicated! wish it was simple!!!!!