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Voltar para International Marketing Entry and Execution

Comentários e feedback de alunos de International Marketing Entry and Execution da instituição Universidade Yonsei

220 classificações
35 avaliações

Sobre o curso

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Melhores avaliações

5 de Jun de 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

19 de Ago de 2020

I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.

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26 — 32 de 32 Avaliações para o International Marketing Entry and Execution

por Xiwen Q

13 de Jul de 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

por sushmitha s

14 de Out de 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

por Jordan G

23 de Abr de 2016

It's more based on people that knows marketing!!

por Paula A G

1 de Jul de 2020

Excellent course!

por Md. T H B

9 de Out de 2020

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

por Minhaj M

23 de Jun de 2020

The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

por nuttaphol m

25 de Mai de 2020