Informações sobre o curso

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

O que você vai aprender

  • Check

    Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies

  • Check

    Develop strategies and approaches to manage disruptive technologies by creating new business models

  • Check

    Apply strategic thinking and tools to evaluate relative advantage

Habilidades que você terá

Strategic ThinkingBusiness model innovationTechnological

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
5 horas para concluir

Change and disruptive innovation

This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!...
9 vídeos (total de (Total 29 mín.) min), 6 leituras, 2 testes
9 videos
Week 1 outline1min
Innovation sweet spot3min
Causes and pace of change4min
Diffusion of innovations2min
Principles of disruptive innovation7min
Disruptive innovations?2min
Habit corner – sample1min
Week 1 summary1min
6 leituras
Become a Global MBA degree learner1min
Course overview1min
Learning activities and assessment1min
Which continent do you hail from?1min
Preconceptions: What is disruption?1min
About the habit corner1min
2 exercícios práticos
Recall: Change and disruptive innovation15min
Week 1 Quizs
Semana
2
5 horas para concluir

Enablers, not drivers

In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT). ...
6 vídeos (total de (Total 33 mín.) min), 2 testes
6 videos
Artificial Intelligence8min
Internet of things (IoT)8min
Virtual and augmented reality7min
Conditions of success1min
Week 2 summary1min
2 exercícios práticos
Recall: Enablers, not drivers30min
Week 2 Graded quizs
Semana
3
4 horas para concluir

Business models

This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation....
6 vídeos (total de (Total 28 mín.) min), 1 leitura, 2 testes
6 videos
Introduction to business models4min
Business model journey6min
Business model generation (innovation)7min
Typical technology-enabled business models6min
Week 3 summary1min
1 leituras
Pre-lecture task: Defining business models5min
1 exercício prático
Recall: Business models5min
Semana
4
5 horas para concluir

Disruption and Digital Platforms

This week you will learn about platforms, what they are, how they’re different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform....
6 vídeos (total de (Total 24 mín.) min), 1 leitura, 2 testes
6 videos
Introduction to platforms5min
Platform classification4min
Attractive platforms6min
Establishing successful platforms3min
Week 4 summary57s
1 leituras
Become a Global MBA learner10min
2 exercícios práticos
Recall: Disruption and digital platforms15min
Week 4 quizs

Instrutores

Avatar

Dr Mauricio Marrone

Senior Lecturer of Information Systems, Department of Accounting and Corporate Governance
Macquarie University

Comece a trabalhar rumo ao seu mestrado

This curso is part of the 100% online Global Master of Business Administration (Global MBA) from Universidade Macquarie. If you are admitted to the full program, your courses count towards your degree learning.

Sobre Universidade Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Sobre o Programa de cursos integrados Strategising: Management for Global Competitive Advantage

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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