Informações sobre o curso
4.4
111 classificações
13 avaliações
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 6 hours to complete

Sugerido: 1-3 hours/week...
Comment Dots

English

Legendas: English...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 6 hours to complete

Sugerido: 1-3 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
1 hora para concluir

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. ...
Reading
7 vídeos (Total de 38 min), 4 leituras
Video7 videos
Jump-Starting Your Organization's Infleuience7min
New and Emerging Content Trends6min
Creating Shareworthy Content5min
What Does Your Audience Find Interesting4min
Making the Most of Limited Resources4min
Putting the "Strategy" in Content Strategy5min
Reading4 leituras
What is Content Strategy?10min
Course Content10min
How Do I Get the Most Out of This Course?10min
Meet the Team10min
Week
2
Clock
3 horas para concluir

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media....
Reading
6 vídeos (Total de 44 min), 1 leitura, 1 teste
Video6 videos
Considerations When Developing Content Strategy10min
Your Role with Your Audience7min
The Best Social Strategies8min
Proving Social ROI5min
ROI in Any Organization7min
Reading1 leituras
Social Strategies with Bottom-Line ROI10min
Week
3
Clock
1 hora para concluir

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification. ...
Reading
10 vídeos (Total de 58 min), 1 leitura
Video10 videos
Interactivity's Impact on Storytelling3min
Personalize Your Interactions6min
Telling Stories Through Gamification8min
Examples of Interactivity1min
Creating a Lean-Back Experience7min
An Interactive Trap1min
When an Interactive Barrier has Reward6min
Data Visualization4min
Narrative Transport6min
Reading1 leituras
Join us for MOOC 4 - Ensuring Your Content's Impact!10min
4.4
Direction Signs

50%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

por HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.

Instrutores

John Lavine

Founder, Professor and Director, Media Management Center

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Sobre Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.