Chevron Left
Voltar para A importância de saber ouvir

Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

4.6
estrelas
1,420 classificações
277 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

Filtrar por:

101 — 125 de 273 Avaliações para o A importância de saber ouvir

por Manish T

Nov 12, 2015

The course provided exemplary knowledge and enabled development of practical skills.

por Femi A

Oct 27, 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

por Vanessa V

Nov 08, 2019

I loved this course. I really gives you an idea of how social media really works.

por Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

por Shannon F

Nov 11, 2019

I have learned a lot and I feel confident about applying these skills at work.

por leslie

May 28, 2017

It is so important to listen...I knew it but NOW I really know it! Thank you!

por Priyanka S

Sep 21, 2017

Wonderful course !!! learnt a lot about social tools and how to use them !!

por Chhavi K

Jan 27, 2020

The course is very insightful. I loved the examples given in the course.

por Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

por Geri Z

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

por Daniel E T M

Jan 17, 2019

one of the best courses for hands in platforms to use and understand.

por Stacy D A

Apr 08, 2017

This is a very important course. I am currently using this at work.

por Yu-Tien C

Sep 03, 2016

Very good practice to get deep know about your future target market.

por Ken W

Apr 24, 2017

Course provides a good overview of social media monitoring tools.

por Alfredo A

Dec 22, 2016

Excellent contents, orientation and technical skills induction!

por Ekaterina S

Jul 04, 2017

very informative with good insights and practical implications

por Vay R

Dec 05, 2016

Great course and great tools. I can't wait for the next course

por Alessio S

Jun 25, 2017

Great tools and explanation on how to find your target market

por Ewa M

Apr 02, 2018

I enjoyed the course and learned many new things. Thank you.

por Rohit K

Dec 04, 2017

great tutorials and they also provide high quality tools :)

por Jorge C

May 06, 2019

Enjoyed it a lot. Very useful tools and engaging videos.

por Hamdy R M M G

Dec 29, 2017

great information and insight to learn i love this Course

por Oriana V R R

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

por Cyrus F

Jun 28, 2016

great course for getting in the social media influencers

por Harajinder K

Apr 26, 2016

Well-presented and interesting case-study with Taco bell