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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,596 classificações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


6 de out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


16 de fev de 2021

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

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176 — 200 de 319 Avaliações para o A importância de saber ouvir

por Anjali B

18 de jan de 2016

Great course with lots of value addition

por Harriet F

10 de nov de 2016

Excellent! Learnt lots of great skills.

por Frank B

8 de set de 2016

Another excellent course in the series.

por Aurora A

3 de jun de 2016

This course opened my eyes! I loved it!

por sofia s

11 de mar de 2016

I would cry for how amazing this is!!!

por Abdulslam M M O

12 de set de 2022

includes great marketing skills

por Dr. A K

16 de fev de 2020

Much practical, and very useful.

por Irma H

10 de dez de 2018

Great, is better than the first.

por Ximena M Q

17 de mai de 2020

Very interesting and practical.

por Tanvir H

2 de dez de 2015

Great Lesson. Very insightful!

por Hanan H

25 de set de 2019

Very good course,I'm so happy

por Aayush P

31 de mai de 2020

Brilliant Course overall !!!

por Ally T

17 de ago de 2016

It is such a helpful course

por Herman d P

9 de set de 2017

Great tools and insights.

por Hamada S

26 de nov de 2016

awesome website I love it

por Sergio E

25 de mai de 2017

This was pretty amazing!

por Davide E

23 de set de 2019

Useful and Interesting!

por Mauricio J V

12 de jun de 2016

Great Material, so far.

por Deleted A

31 de dez de 2015

Thank you for having me

por Hamed S

15 de set de 2020

Nice lectures. Love it

por Rayees A L

30 de ago de 2020

Great fully satisfied.

por Simone M

30 de mai de 2020

I'm really enjoing it!

por Sheldon

30 de jun de 2017

Amazing amount learnt!

por Deonne R M

16 de mar de 2016

Relevance in evolution

por Violet Z

11 de jun de 2016

Practical and direct!