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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

4.6
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1,571 classificações
•
317 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

MH

6 de out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

AM

16 de fev de 2021

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

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151 — 175 de 312 Avaliações para o A importância de saber ouvir

por Rohit K

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4 de dez de 2017

great tutorials and they also provide high quality tools :)

por Jorge C

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6 de mai de 2019

Enjoyed it a lot. Very useful tools and engaging videos.

por Hamdy R M M G

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29 de dez de 2017

great information and insight to learn i love this Course

por Oriana V R R

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29 de out de 2018

Excellent course, it was very fun and helpful to receive

por Cyrus F

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28 de jun de 2016

great course for getting in the social media influencers

por Harajinder K

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26 de abr de 2016

Well-presented and interesting case-study with Taco bell

por Eugene T

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3 de jan de 2016

Great course with insights into Social Media Marketing!

por Zhao R (

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27 de out de 2017

Great course! Soooo many useful tools were introduced!

por Yeung T N

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20 de abr de 2020

Very good experience for me and open my mind and view

por XIAOWEN L

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25 de dez de 2016

This part is great, I have learned a lot, thank you!

por Nick D

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14 de ago de 2020

Great plan, direction and insight to social media.

por Ray B

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26 de mar de 2017

Take this course! You should maybe take it twice!

por Apichart T

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30 de jul de 2017

Good Course to know about insight social audience

por Amanda L S

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16 de jul de 2020

A lot of very useful information in this course.

por samira m

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13 de fev de 2019

Insightful. Useful application to real business.

por Sergio M

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6 de mar de 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

por Alexis P

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4 de set de 2017

The interview with Tressie Lieberman was great!

por Chad W

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14 de set de 2016

Great for doing consumer and customer research.

por Yuting R

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17 de nov de 2020

Great course with the case study of Taco Bell.

por Thiago R

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7 de mar de 2016

Great, informative and full of great material!

por nikolaos a

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19 de jun de 2016

Practical, engaging and extremely informative

por Epiphane A

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10 de out de 2016

There is nice stuff in here, worth reading!

por Aboud K

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23 de dez de 2015

WOW! Very insightful and outstanding tools!

por Anjali B

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18 de jan de 2016

Great course with lots of value addition

por Harriet F

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10 de nov de 2016

Excellent! Learnt lots of great skills.

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