Informações sobre o curso
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Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês

Habilidades que você terá

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês

Programa - O que você aprenderá com este curso

2 horas para concluir

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.

7 vídeos ((Total 34 mín.)), 8 leituras, 1 teste
7 videos
Accuracy of Text Analysis2min
Data Extraction from Photos and Videos7min
Accessing and Using the IBM Cloud System [for free!]4min
Sign up for Lexalytics Semantria2min
8 leituras
Welcome to MOOC 2!10min
Meet Your Instructors10min
Grading and Logistics10min
Social Marketing Toolkits10min
Course Bookstore10min
A Note on the Frequency of Capstone Offerings10min
Special Tools and Information for You10min
Having Problems with IBM and Lexalytics?10min
1 exercício prático
Quiz 110min
2 horas para concluir

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.

12 vídeos ((Total 103 mín.)), 3 leituras, 1 teste
12 videos
Free Hashtag Analytics Tools 2018 - Ritetag, & Keyhole.co6min
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6min
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6min
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414min
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1min
Social Monitoring4min
Salesforce Social Studio - formerly Radian610min
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15min
Social Marketing Toolkit Pt. 1c - Analyzing Content12min
3 leituras
The How-to Section10min
Change is constant! Please read before doing social analytics10min
Lexalytics Links10min
1 exercício prático
Quiz 26min
3 horas para concluir

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.

7 vídeos ((Total 42 mín.)), 3 leituras, 2 testes
7 videos
IBM Cloud Personality Insights2min
IBM Cloud Visual Recognition System3min
IBM Cloud Tone Analyzer3min
Peer Review Assignment Step by Step12min
3 leituras
Question for Discussion10min
IBM Cloud Celebrity Analyzer10min
Hearing Your Target Market through Social Tools10min
1 exercício prático
Quiz 34min
1 hora para concluir

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.

6 vídeos ((Total 36 mín.)), 3 leituras, 1 teste
6 videos
Taco Bell War Room5min
Crisis Management10min
Social Insights for Content Strategies4min
3 leituras
A Visit to Taco Bell Headquarters10min
Download the Lecture Video Slides10min
What Comes Next?10min
1 exercício prático
Quiz 48min
219 avaliaçõesChevron Right


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consegui um benefício significativo de carreira com este curso

Principais avaliações do A importância de saber ouvir

por WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

por SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.



Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Sobre Universidade Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing de mídia socialMarketing de Mídia Social

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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