In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Informações sobre o curso
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Resultados de carreira do aprendiz
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comecei uma nova carreira após concluir estes cursos
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consegui um benefício significativo de carreira com este curso
33%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês
Resultados de carreira do aprendiz
33%
comecei uma nova carreira após concluir estes cursos
40%
consegui um benefício significativo de carreira com este curso
33%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Inglês
oferecido por
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Programa - O que você aprenderá com este curso
2 horas para concluir
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
2 horas para concluir
6 vídeos (Total 22 mín.), 5 leituras, 1 teste
6 videos
Situational Analysis: Peter O'Connor3min
First Interview with Greg Sayer, Owner of the hotel3min
Interview with Gabriella Bidewell, General Manager6min
Discussion between Sally Smith and Fred Adam, Revenue Mangers3min
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3min
5 leituras
Hotel de l'étoile income statement10min
Hotel de l'étoile Distribution Report10min
Hotel de l'Etoile market segmentation report10min
Smith Travel Research Report: Trend report10min
Hotel location map10min
1 hora para concluir
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
1 hora para concluir
1 vídeo (Total 4 mín.)
1 hora para concluir
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
1 hora para concluir
1 vídeo (Total 1 mín.)
1 vídeos
1 hora para concluir
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
1 hora para concluir
1 vídeo (Total 2 mín.)
1 vídeos
Avaliações
Principais avaliações do HÔTEL “DE L'ÉTOILE” - UM HOTEL EM CRISE?
por DK17 de Out de 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
por DR18 de Jun de 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
por FC15 de Jul de 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
por CG3 de Jul de 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
Sobre Programa de cursos integrados Gestão Hoteleira: Distribuição, Receitas e Gestão da DemandaGestão Hoteleira: Distribuição, Receitas e Gestão da Demanda
Market hospitality services, manage demand, and optimize revenue.
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