Informações sobre o curso
4.4
36 classificações
8 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment....
Reading
6 vídeos (total de (Total 22 mín.) min), 5 leituras, 1 teste
Video6 videos
Situational Analysis: Peter O'Connor3min
First Interview with Greg Sayer, Owner of the hotel3min
Interview with Gabriella Bidewell, General Manager6min
Discussion between Sally Smith and Fred Adam, Revenue Mangers3min
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3min
Reading5 leituras
Hotel de l'étoile income statement10min
Hotel de l'étoile Distribution Report10min
Hotel de l'Etoile market segmentation report10min
Smith Travel Research Report: Trend report10min
Hotel location map10min
Semana
2
Horas para completar
2 horas para concluir

Questionning the brand?

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance. ...
Reading
1 vídeo (total de (Total 4 mín.) min), 1 teste
Semana
3
Horas para completar
2 horas para concluir

Recommendations to the board Family

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do. ...
Reading
1 vídeo (total de (Total 1 mín.) min), 1 teste
Semana
4
Horas para completar
2 horas para concluir

Implementation of the strategy

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy....
Reading
1 vídeo (total de (Total 2 mín.) min), 1 teste
Video1 vídeos
4.4
8 avaliaçõesChevron Right

Melhores avaliações

por DKOct 18th 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

por EMAug 17th 2016

Wonderful course & specialization - I learnt a lot !

Instrutores

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems

Sobre ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Sobre o Programa de cursos integrados Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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