Comentários e feedback de alunos de Os fundamentos da distribuição de hoteis da instituição ESSEC Business School
Sobre o curso
Melhores avaliações
IM
6 de set de 2016
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
LD
6 de jan de 2018
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
201 — 225 de 291 Avaliações para o Os fundamentos da distribuição de hoteis
por Rocellii P
•5 de nov de 2017
Excellent!
por Quang V
•23 de fev de 2016
Excellent!
por مشعل ا
•12 de abr de 2022
excellent
por tuongncds140005
•17 de out de 2021
very good
por guillermo f
•24 de out de 2020
Great!!!!
por SHENBAGARAJ C
•17 de jun de 2020
EXCELLENT
por Claudia C
•4 de jun de 2017
excellent
por Francisco B F
•14 de nov de 2016
Very Good
por SHIAN M
•7 de fev de 2021
helpfull
por Mehmet U
•16 de nov de 2020
So happy
por Alexander V
•11 de mai de 2018
Great!
por VINAY A C
•14 de abr de 2021
Good
por Le N D Y - K F C
•21 de jan de 2021
good
por Masooth A
•27 de ago de 2019
good
por Segundo L H
•3 de dez de 2015
G
por Anwar R
•16 de jan de 2016
The content of the course is basically on how hotels distribute their contents (their rooms to sale). The different channels are explained, such as the OTA, brand.com, meta search, and direct channels. The course also includes a very interesting point of view from OTA where Expedia and Booking.com explains their offers to hotels. I would love to have the views from hotel too, which are missing here.
The suggested readings are quite a lot, basically from the online sites, many from the hotel and travel industry (skift, for example). Those readings are very useful in digging deeper on the subject.
The assignments, are, on the other hand, quite weak. It consists of 4 peer review assignments. The first week contains a pretty quantitative analysis, but the other 3 assignments are basically conversational and just repeating what you have learnt in the class.
The non-noted quizzes were pretty easy, you almost no need to think deeper to answer those questions.
por Hugo M M
•2 de mar de 2016
Great course for introducing the fundamentals of hotel management and hotel distribution. This course enables us to learn important concepts related to hotel distribution and apply them in real-life situations through the course assignments. As well as this it is not necessary any relevant background to understand the concepts presented however it may be recommended basic financial/economics knowledge.
I think that adding some quizzes during the videos would be interesting and productive as it would allow students to assure that all the concepts were understood.
por Victor M
•1 de mai de 2020
I learned a lot about the ways hotels acquire customers. The different ways to advertise, and the costs associated. What I found is that Booking.com and Expedia have pretty much cornered the market. I was hoping to discover some secret way to find customers cheaply, that most others have not discovered yet so I could stick out in the crowd. It seems like there aren't many alternatives where your paying 30% to the OTA's. Overall it was very informative and I am happy I took the course!
por oiram i
•13 de abr de 2020
the peer review process is a bit disappointing, there are a couple of folks who do not understand me, or are grading based on their interpretation of the queries.. my answers are comprehensive and well written and well thought out and it is off putting to watch one particular fellow constantly grade me with 3's in any case the info is good and i am enjoying the course... i am stuck now waiting for a final peer grade to move onto rev mgmt, can we accelerate the grading process?
por Kim D L
•22 de jan de 2018
This course is helpful and suitable for those who is green and want to have understand more about the hospitality industry. However, some information needs to be updated. Latest articles for complementary readings should also be added in order for the learners to have a better understanding and comparison about what's happening in this industry nowadays.
por Nikhil H
•11 de jul de 2017
Very thorough with the current practices and trends, the fundamentals of hotel distribution introduces you to key opportunities present to a manager and explores evolving avenues that the hotel owner must keep up with. The bird's eye view of distribution helps one understand the complexity of the industry in today's times.
por Bruce V
•7 de dez de 2020
Overall a good course, which gives an excellent introduction into the various aspects of hotel distribution. However the course material dates from 2015 and could use an update. Some of the reading material has already become outdated or contains broken links to webpages which no longer exist.
por Deleted A
•16 de fev de 2018
A VERY INTERESTING AND WELL EXPLAINED COURSE.
THIS COURSE WILL GIVE YOU GOOD KNOWLEDGE AND MORE THAN A BASIC SKILL ON WHAT IS REALLY IMPORTANT FOR AN HOTEL TO ACCOMPLISH MORE GOALS IN THE ADVERTISING FIELD AND HOW TO MAINTAIN HIS WEBSITE COMPETITIVE AND HOW TO DEAL WITH OTHER TRAVEL AGENT
por Svetlana G
•10 de dez de 2018
The course is very well structured, materials are comprehensive. I like the flexibility within deadlines, but good to have deadlines too for stimulation. What I would like to understand more is how my assignments get the final % marks and any feedback would be useful to receive.
por Laurence M
•30 de abr de 2020
The class was interesting but old a bit. The articles we had to read date from 2015 and most of them were not even available anymore. It would have been cool to look up closer at platforms used by hotels in their distribution segment like GDA, CMS, PMS and a booking engine.
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