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The fundamentals of hotel distribution, ESSEC Business School

483 classificações
103 avaliações

Informações sobre o curso

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

Melhores avaliações

por IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

por LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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100 avaliações

por Shamon Rolle

Dec 06, 2018

I have learnt so much and now inspired to continue to learn more.... well structured course

por Davit Dishdishyan

Nov 05, 2018

Both enjoyed the course and got a lot of useful information.

por weng keat

Oct 23, 2018

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.

por Kolodenko Maria

Oct 16, 2018

This course is very interesting. The material which is provided is unique.

por Bhuban Chandra Upadhyaya

Sep 23, 2018

I am satisfied about this course and if you give me this opportunity to work with us.

por Antonio Joannem Ruiz Miranda

Sep 06, 2018

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

por Ross McGregor

Sep 04, 2018

Great course

por Rishi Choudhary

Aug 11, 2018

Love the course, very informative, nicely designed and delivered.

por Regina Lourenco

May 28, 2018

Very Good - just needs a little update but otherwise highly recommended

por Alexander Vicens

May 11, 2018