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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 31 horas para completar
Inglês

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Universidade de Michigan

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

7 horas para concluir

Modules 1 & 2: Course Introduction and Our VUCA Environment Demands a Focus on Stakeholders

7 horas para concluir
13 vídeos (Total 72 mín.), 15 leituras, 5 testes
13 videos
COVID-19 and Implications in this Course4min
Deepwater Horizon: Setting the Stage6min
Perspective Matters and Informs Our Priorities!6min
Crisis Happens! It’s Not “if” but “when” 6min
Module 1 Summary4min
Module 2 Introduction. Who Are Your Stakeholders?4min
Crisis Threatens Stakeholder Value Propositions4min
Introducing JetBlue Airways’ Valentine’s Day Operational Crisis7min
JetBlue’s Attempt to Serve Stakeholder Interests Ahead of a Winter Storm7min
Stakeholder Engagement During a Crisis4min
“No News IS News” During a Crisis5min
Stakeholder Engagement During the COVID-19 Pandemic4min
15 leituras
Help Us Learn More About You!5min
Welcome to High Stakes Leadership: Leading in Times of Crisis10min
The VUCA Environment10min
Crisis Definition and Expectation Management10min
Case Examples Where Perspective Matters15min
Course Organization, Objectives, Outcomes10min
Organizational Stakeholders and Value Propositions10min
JetBlue’s Attempt to Serve Stakeholder Interests During a Winter Storm: Introduction5min
JetBlue and the Customer Perspective5min
JetBlue and the Crewmember (a.k.a. Employee) Perspective5min
JetBlue and the Regulator Perspective5min
JetBlue and the Media Perspective10min
JetBlue and the Investor Perspective10min
JetBlue and the Competitor Perspective10min
Becoming THE Source of Facts During a Crisis – The Impact of Social Media5min
1 exercício prático
End of Module 2 Knowledge Validation30min
Semana
2

Semana 2

7 horas para concluir

Modules 3 & 4: Developing Resilience and Understanding Stakeholder Reactions to Crises

7 horas para concluir
14 vídeos (Total 72 mín.), 8 leituras, 7 testes
14 videos
Organizational Resilience Capabilities Are Good For Business5min
Organizational Resilience Goal #1: Anticipating Crisis Through Stakeholder Engagement5min
Organizational Resilience Goal #2: Coping With Crisis Through Stakeholder Involvement6min
Organizational Resilience Goal #3: Developing Stronger Relationships With Stakeholders After a Crisis6min
Applying the Model to the COVID-19 Pandemic 4min
Resilience Increases When We Demonstrate Commitment to Our Stakeholders Before, During, and After a Crisis3min
Module 4 Introduction. Stakeholder Value Propositions Inform Their Reactions to Crisis5min
Trigger Events and the Precipitation of Crisis5min
Stakeholder Evaluation of Trigger Events6min
Stakeholder Responses to Crises and the Outcomes They Produce4min
Applying the Model to a JetBlue Operational Crisis7min
Predicting Stakeholder Reactions Can Help Us Craft Communication Plans4min
Summarizing the Value of Predicting Stakeholder Reactions to Crises3min
8 leituras
A Model for Understanding Organizational Resilience5min
Key Factors for Organizational Resilience – The Anticipation Stage10min
Key Factors for Organizational Resilience – The Coping Stage5min
Key Factors for Organizational Resilience – The Adaptation Stage10min
A Model for Predicting Stakeholder Reactions to Crisis10min
Crises Are Rarely Rooted in Single, Spontaneous Causes5min
Case Study: Stakeholder Reactions to an Operational Disruption at JetBlue10min
The Proactive Development of Stakeholder Engagement Plans10min
2 exercícios práticos
End of Module 3 Knowledge Validation30min
End of Module 4 Knowledge Validation30min
Semana
3

Semana 3

7 horas para concluir

Modules 5 & 6: Crisis Varieties, Responses, and the Unique Nature of the Crisis Environment

7 horas para concluir
14 vídeos (Total 69 mín.), 11 leituras, 9 testes
14 videos
Categorical Lists of Crisis Types3min
Summarizing the Benefits of a Categorical List4min
COVID-19 and Where it Might Appear on a Categorical List5min
Incorporating Additional Dimensions into a Crisis Typology 4min
Combining a Categorical List with Other Dimensions5min
Crafting Your Own Typology8min
Module 6 Introduction. The Crisis Environment Presents Unique Challenges for Leaders4min
Observations and Lessons from the COVID-19 Pandemic6min
Complex Systems Make Threat Identification Difficult5min
The Need for Urgent Decision-Making with Limited Information6min
The Demand for Effective Communication to Multiple Audiences3min
The Importance of Acknowledging Individual Vulnerability5min
Being a Crisis Leader Given the Unique Crisis Environment2min
11 leituras
Nine Types of Business Crisis5min
PwC’s Crisis Categories5min
A PR Perspective on Crisis Categories5min
Ten Categories of Political Risk5min
Examples of Multi-Dimensional Typologies15min
Module 5 Summary10min
Crises are Typically the Result of Multiple Contributing Factors5min
The Complexity of Your Business5min
Urgency Versus the Tendency to Wait for the Facts5min
Revisiting Stakeholder Perspectives and Value Propositions5min
Leadership Forged In Crisis – Ultimately, We’re Humans Providing Leadership10min
1 exercício prático
End of Module 6 Knowledge Validation30min
Semana
4

Semana 4

10 horas para concluir

Modules 7 & 8: Crisis Leadership and Preparing for Future Crises

10 horas para concluir
17 vídeos (Total 98 mín.), 7 leituras, 12 testes
17 videos
Considerations for Acting on These Eight Roles5min
The Eight Roles and Their Validity During the COVID-19 Pandemic8min
Crisis Leadership Through a Be, Know, Do Lens8min
Being a Crisis Leader6min
Crisis Leaders Must Know: Vision, Values, and Guiding Principles6min
What Crisis Leaders Must Do6min
Leadership During Challenging Times5min
Summarizing Crisis Leadership3min
Module 8 Introduction. Preparing for the Next Crisis3min
Airline Crisis Typologies in Action5min
Frameworks and Checklists: Organizing Your Crisis Response3min
Defining Roles and Responsibilities8min
Developing Pro-Active Crisis Response Strategies5min
Conducting a Tabletop Exercise as a Test of Readiness5min
Module Summary: Preparing for the Next Crisis3min
Course Conclusion6min
7 leituras
Eight Roles Crisis Leaders Should Be Able to Assume10min
What Stakeholders Need a Crisis Leader to Be10min
What Stakeholders Need a Crisis Leader to Know10min
Introduction to Three Examples20min
Sample Crisis Management Checklists5min
Tabletop Exercise to Explore Crisis Readiness10min
Course Feedback5min
1 exercício prático
End of Module 8 Knowledge Validation30min

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