Informações sobre o curso
4.4
314 classificações
81 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 23 horas para completar

Sugerido: 5 weeks of study, 2 - 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...

Habilidades que você terá

Healthcare ManagementInsuranceHealthcare MarketingMedical Device
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 23 horas para completar

Sugerido: 5 weeks of study, 2 - 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

EVOLUTION OF THE HEALTHCARE MARKETPLACE

In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms. The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society. The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed....
Reading
13 vídeos (Total de 81 min), 4 testes
Video13 videos
Welcome to the Healthcare Marketplace Overview Course2min
About Stephen T. Parente or 'My Five Hats'5min
Ahoy There and Welcome Aboard!min
Module 1 Overview2min
1.1.1 Marketplace Overview7min
1.1.2 Healthcare Spending Drivers10min
1.1.3 Healthcare Quality Trends5min
1.2.1 Market Evolution: Pre-World War II9min
1.2.2 Market Evolution: Post-World War II11min
1.2.3 Market Evolution: Health Cost Growth6min
1.3.1 Key Issues for the 21st Century6min
1.3.2 Effects of Health Behaviors6min
Quiz3 exercícios práticos
Introduction to the Healthcare Marketplace10min
Pre-War Sector Evolution10min
Post-War to Multi Trillion Global Economy10min
Semana
2
Horas para completar
3 horas para concluir

PHYSICIAN AND HOSPITAL SERVICES MARKET

In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy. The take-away messages from this module are the provider market has demonstrated significant monopoly and the ability to set prices as well as price discriminate. The market is also one of the most technology advanced, regulated and human capital intensive markets on the planet – all of which contribute to significant barriers to entry that reinforce market power. The skills gained from this module are an understanding of the physician and hospital’s voice of customer for a market research plan. In addition, the learner will gain an understanding of the range of sites of care as well provider reimbursement mechanism that are so critical for revenue generation within the hospital setting. ...
Reading
14 vídeos (Total de 105 min), 5 testes
Video14 videos
2.1.1 Provider Market Overview10min
2.1.2 Price Discrimination in Practice3min
2.1.3 Physician Market Evolution11min
2.1.4 Physician Sites of Care6min
2.2.1 Physicians in the 21st Century2min
2.2.2 What is a Physician?6min
2.3.1 Hospital Market Evolution13min
2.3.2 Hospital Features Today6min
2.3.3 Hospital Scale and Scope7min
2.3.4 Hospital Issues Today11min
2.3.5 Quality and Safety7min
2.4.1 Hospital Future Trends6min
2.4.2 Policy Impact on Hospitals9min
Quiz5 exercícios práticos
Healthcare Delivery Evolution10min
Physician Market10min
Hospital and Institution Market12min
Hospital Market Trajectory10min
Physician and Hospital Services Market20min
Semana
3
Horas para completar
3 horas para concluir

INSURANCE MARKET

In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use. ...
Reading
14 vídeos (Total de 112 min), 4 testes
Video14 videos
3.1.1 Risky Business5min
3.1.2 Utility of Wealth9min
3.1.3 How Does Insurance Work?6min
3.1.4 Moral Hazard and Adverse Selection7min
3.2.1 Early Public Health Insurance7min
3.2.2 Early U.S. Private Insurance10min
3.2.3 Major Points of Inflection8min
3.2.4 Health Insurance Today11min
3.3.1 The Uninsured Problem7min
3.3.2 America's 100 Year Health Reform Opera9min
3.3.3 Current U.S. Health Reform10min
3.3.4 Future Health Reform - Part 19min
3.3.4 Future Health Reform - Part 28min
Quiz4 exercícios práticos
What is Health Insurance?10min
Evolution of Health Insurance10min
Health Reform Now and Eternal10min
Insurance Market20min
Semana
4
Horas para completar
2 horas para concluir

MEDICAL TECHNOLOGY MARKETS

In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market. The take-away messages from this module are medical technology prices are costly because high regulatory and development burden to get to market. In addition, the pathways to payment for medical devices are pharmaceuticals are distinct but share more in common than are dissimilar. The skills gained from this module are an understanding of the regulatory burden of securing intellectual property rights as well as getting the technology clear for use from a safety and effectiveness perspective. Learners will under the key ingredient of technology dossier required for sales and marketing of a product on a global scale. ...
Reading
11 vídeos (Total de 64 min), 4 testes
Video11 videos
4.1.1 What is a Device? What is a Drug?2min
4.1.2 Medical Device Evolution7min
4.1.3 Medical Devices Today5min
4.1.4 Vision 2010 Case11min
4.2.1 How Does a New Technology Make Money?4min
4.2.2 Obtaining FDA Approval for Pharmaceuticals4min
4.2.3 Obtaining FDA Approval for Medical Devices6min
4.3.1 The Drive Towards Cost-Effectiveness6min
4.3.2 Preparing a Global Health Technology ‘Dossier’6min
4.3.3 Pharma & Device Convergence5min
Quiz4 exercícios práticos
Medical Technology Evolution10min
Pharmaceuticals & Regulatory Pathways10min
Measuring Medical Technology Value10min
Medical Technology Market20min
4.4
81 avaliaçõesChevron Right

Melhores avaliações

por MRMar 10th 2018

Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.

por SSAug 30th 2017

Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.

Instrutores

Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

Sobre University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

Sobre o Programa de cursos integrados Healthcare Marketplace

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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