Informações sobre o curso
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 23 horas para completar

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

Week 1

Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following sections, you will find some important information to help you get off to a strong start in the course and to begin your learning in Week 1.

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6 vídeos ((Total 38 mín.)), 4 leituras, 1 teste
6 videos
2. Frequently asked questions7min
3. Why might we be prone to globaloney?6min
4. Why do assessed levels of globalization matter? Social implications5min
5. Why do assessed levels of globalization matter? Business implications8min
6. Summary2min
4 leituras
Course Overview & Syllabus15min
About Week 115min
Survey - before starting the course15min
Required Reading Week 1: Globalization and Globaloney20min
1 exercício prático
Quiz 115min
Semana
2
2 horas para concluir

Week 2 - The CAGE Distance Framework

Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s share of them are concentrated between countries that are broadly similar to each other. This session also presents a research-based framework for diagnosing cross-country differences versus similarities: the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances between countries

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7 vídeos ((Total 57 mín.)), 3 leituras, 1 teste
7 videos
2. The law of distance12min
3. The CAGE distance framework10min
4. Implications of the CAGE framework: Keeping distances and differences in view8min
5. Implications of the CAGE framework: Developing strategies13min
6. Conclusions1min
A walk through Totto’s flagship store4min
3 leituras
About Week 215min
Taking Totto Global20min
Required Reading Week 220min
1 exercício prático
Quiz 215min
Semana
3
2 horas para concluir

Week 3 - Cultural Distance

This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business.

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5 vídeos ((Total 51 mín.)), 2 leituras, 1 teste
5 videos
2. Cultural globaloney?14min
3. Cultural distances and international interactions11min
4. Deep(er) cultural differences7min
5. Stretching across cultures5min
2 leituras
About Week 315min
Required Reading Week 320min
1 exercício prático
Quiz 320min
Semana
4
2 horas para concluir

Week 4 - Administrative Distance

This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profoundly affect that country’s international connections—but so do bilateral/multilateral factors, such as whether two countries are part of the same regional trading agreement, or had a colony-colonizer relationship in the past. This session will provide you with greater insight into how differences in such respects matter, with a particular emphasis on variations in how business enterprises are structured and governed around the world.

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6 vídeos ((Total 55 mín.)), 3 leituras, 1 teste
6 videos
2. Administrative globaloney?8min
3. Administrative distances and international interactions6min
4. Differences in business administration around the world9min
5. Patterns in the differences15min
6. Possible explanations10min
3 leituras
About Week 415min
Required Reading Week 4:20min
Instructions10min
1 exercício prático
Quiz 414min
4.4
4 avaliaçõesChevron Right

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Principais avaliações do A Globalização das Empresas

por RRNov 27th 2017

I found the content in this course to be both interesting but also VERY useful.

Instrutores

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Pankaj Ghemawat

Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management

Sobre IESE Business School IESE Business School - Instituto de Estudos Superiores da Empresa

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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