Informações sobre o curso
7,466 visualizações recentes

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 16 horas para completar

Sugerido: 4 hours/week...


Legendas: Inglês

Habilidades que você terá

Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 16 horas para completar

Sugerido: 4 hours/week...


Legendas: Inglês

Programa - O que você aprenderá com este curso

4 horas para concluir

Show Me the Money!

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

10 vídeos ((Total 75 mín.)), 4 leituras, 4 testes
10 videos
The Business of Videogames6min
Funding Models - Part 16min
Funding Models - Part 28min
Where are Games Sold?12min
How do You Make Money?5min
IP - Intellectual Property4min
IP - Copyright11min
IP- Patents and Trade Secrets6min
IP - Protecting Yourself9min
4 leituras
Welcome to the Dark Side...10min
The Game Industry and Making Money10min
The IP Conundrum...10min
Template for SWOT Analysis10min
3 exercícios práticos
Reflecting on Games and Money6min
The Game Industry and Money10min
Intellectual Property10min
4 horas para concluir

Games are Made of People

I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.

10 vídeos ((Total 65 mín.)), 5 leituras, 4 testes
10 videos
It's About the People7min
Project Management Techniques6min
Complexity and Iteration6min
Project Management Tools6min
Leadership Qualities6min
Leadership Style7min
Leadership Tasks5min
5 leituras
A Game Production Primer10min
Project Management Tools and Techniques10min
SCRUM in 10 Minutes10min
The Foundations of Leadership10min
Production Schedule Template Documents10min
3 exercícios práticos
Teamwork Fundamentals Quiz10min
Project Management Quiz8min
Leadership Quiz8min
4 horas para concluir

Pitching Your Game and Yourself

It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!

9 vídeos ((Total 74 mín.)), 5 leituras, 2 testes
9 videos
Public Speaking - What Works?8min
Effective Visuals5min
How to Demo Your Game7min
Getting a Job...9min
Perfecting the Resume8min
Finding a Game Job9min
Interested People Are Interesting6min
5 leituras
Some Notes on Your Personal or Game Pitch10min
Positioning Yourself10min
The Portfolio10min
Going Indy...10min
Pitching Yourself...10min
1 exercício prático
The Art of the Demo10min
4 horas para concluir

Entrepreneurship and Starting a Company

Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.

7 vídeos ((Total 47 mín.)), 4 leituras, 3 testes
7 videos
Launching a Business6min
Business Structures8min
Business Planning7min
Client Communication7min
Physical Communication6min
4 leituras
Your Friends are NOT a Company10min
Launching a Business10min
Work for Hire and Clients10min
Competitive Analysis Templates and Discussion10min
2 exercícios práticos
Launching a Business Quiz8min
Work for Hire Communication Quiz6min
128 avaliaçõesChevron Right


comecei uma nova carreira após concluir estes cursos


consegui um benefício significativo de carreira com este curso

Melhores avaliações

por AAJun 5th 2016

A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.

por RDJan 31st 2017

I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.



Casey O'Donnell

Associate Professor
Media and Information

Sobre Universidade Estadual de Michigan

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

Sobre o Programa de cursos integrados Design e desenvolvimento de jogosDesign e Desenvolvimento de Jogos

Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs. This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers....
Design e desenvolvimento de jogosDesign e Desenvolvimento de Jogos

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.