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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,336 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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576 - 600 of 4,511 Reviews for Foundations of Digital Marketing and E-commerce

By Luis C

Mar 27, 2023

Nice learning experience, easy to understand and very intuitive. I would have to finish the 7 courses and find a job to say if it's worth the time and attention for sure.

By Nur M A b A J

Feb 25, 2023

Its a good knowledge for the beginners on the digital marketing and e-commerce. I've learned a lot in this course and I would recommend to people in joining this training

By Jessica V

Jan 23, 2023

Excellent foundation course that introduces the most common terms used by marketers. The explanations are great and the exams help to create that foundation of knowledge.

By Kaung H K

Jan 13, 2023

The information you get for an intro course, it's unbelievably valuable. Recommend to take this course first before going for other courses in the Specialization program.

By Muhammad F

Oct 24, 2022

Its a very well explained and taught course. the teachers are very thorough in the subject and i can say its a great journey learning with Coursera team and Google team.

By Sune S

Jul 9, 2023

Everything was well organized and simple to follow. I love that there suddenly pops up questions during the video. I focus a lot better knower there is a quiz coming up!

By millicent e

Jan 23, 2023

i enjoyed every bit of the course. the instructors were so professional with the teaching and i have this to say thank you so much coursera for this amazing opportunity.

By Danae B

Dec 12, 2022

Google is a beast, there isn't too much they are lesser at. These courses are simple and easy to follow. I will be continuing my online training and might not stop......

By Ash S

Nov 14, 2022

Great foundation for any digital marketing professional. Even with a decade of experience in digital marketing, I learned new things. Recommend for onboarding new staff.

By Chinenye U A

Sep 18, 2023

it was an amazing experience and am grateful to African coding network for such amazing opportunity and thanks to google for such detailed lecture and course materials.

By Sangam I

Jun 17, 2023

A detailed understanding on the basics of Digital Marketing with a good explanation on the various terminogies used .Overall a good course to begin on digital marketing

By Elizabeth Q

May 27, 2023

Overall a great course for introducing digital marketing. I will say the material goes by quick so I suggest stopping videos when needed, take notes, and ask questions!

By Krishtina S

Feb 3, 2023

It provided a lot of important information in a clear way making it accessible to anyone who is new to the industry and is looking to make a change in their career path

By Rafael R

Jul 24, 2022

so far im very pleased with the course. The instructor knows subject. Program easy to navegate.for a new student with limited computer knowledge this program is great.

By Rana H

Apr 29, 2023

I enrolled in this course having a concept about jumping into the Digital Marketing world. I learned a lot from this course and hope it will help me ahead of my career

By J V

Apr 21, 2023

Great intro to the basics. This will give you a solid foundation to see if digital marketing and e-commerce may be something you are interested in. I highly recommend.

By sunbal t

Mar 12, 2023

Really a good learning experience where everything was quite interesting and a good combination of videos, reading stuff, and quizzes made it easier and more engaging.

By Brandon B

Nov 15, 2022

Super fun and easy course that covers the framework of digital marketing and e-commerce. I set a goal to get this course done in 3 months and I got it done in 3 weeks!

By Katherine

Aug 29, 2022

I learned so much on this course. The importance of learning about your target audience, what they do, what they buy. The importance of emails, social media and data.

By Phillip L

Jul 26, 2023

Gave me a new light when I was going down a bad path. Never thought I'd be interested in any form of marketing prior to taking this course, now it's all I want to do!

By Rita C

Jan 17, 2023

Well organized, each week presents a lot of information in an easy-to-follow manner, and examples are always given when new concepts are introduced. Highly recommend.

By Rodolfo H

Nov 23, 2022

I didn't expect the quality of the content in this course. Now that I've finished it, I'm only more excited to get started with the next course. 100% would recommend.

By Alee H

Nov 3, 2022

it was a very beautiful course. i learned so much from this course. the instructor was very polite and her teaching style was just awesome. highly recommended course.

By Abdul B

Sep 28, 2022

In my view all the things were organized very well in this certification which are helpful for the new people as well as for the people who are already in this field.

By Benedetta B

Feb 20, 2024

I studied economics and management, but wanted to deepen my (meagre) knowledge in digital marketing and e commerce. I really enjoyed this course, it was very useful.