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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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401 - 425 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Ashleigh B

Oct 7, 2022

Easy to follow and very interesting. I also love that every video has the transcription under it. I struggle to learn with only auditory information so being able to read the words at the same time I heard them was very hepful.

By Cristian H

Sep 26, 2022

Very well put together introduction. Give you great insights on what digital marketing and e-commerce are, the different job titles within the industry, and much more. Excited to continue forward and learn more of the specifics.

By Arynn H

Aug 9, 2022

I enjoyed the first course, Foundations of Digital Marketing and E-commerce. It opened my eyes to a new perspective, data analyzing tools that I will continue to learn about, and terms. I am excited to continue with this course.

By Tanmaya G

Feb 16, 2024

This course is created just for beginners as they cover topics from basics. I got to know more about digital marketing and what goes behind a simple e-mail which we get from any brand. Excited to learn more in upcoming courses.

By kate a

Oct 18, 2022

Excellent introduction into the world of digital marketing and e-commerce! Despite the huge amount of information, it is described in a very accessible and engaging way. I believe, this made this course so exciting and useful!

By Esther O

Feb 20, 2024

I made it! This course was designed in a simple and engaging format, I learned some basic concepts that will kickstart me into the massive field of DIGITAL MARKETING AND E-COMMERCE. I look forward to starting the next course.

By Noor U A

Jul 28, 2023

The course captured my interest and opened my eyes to the vast world of digital marketing. The curriculum was well-structured, covering a wide range of topics, from the fundamentals of marketing to advanced digital strategies.

By Kannathasan K

Aug 21, 2023

I'm truly grateful for the knowledge I've gained from this course, and I'm excited to implement these strategies in my own projects. Kudos to the team behind this course for delivering such a high-quality learning experience.

By Jose C

Oct 2, 2023

Appreciate the amount of effort that went into this course. The content is refreshing and materials are accurate. I appreciate how broad this course applies toward the multiple degrees of agency and experiences in marketing.

By Naomi W

Apr 18, 2023

I loved everything about this course, the teacher, the tests, and the discussions were great.

I learned a lot about digital marketing and was surprised that all that was foundational, looking forward to more learning. Cheers

By Vanessa A Z

Sep 17, 2022

I definitely enjoyed the course, it was pretty interesting and with a well- structured program. Not boring at all, all the resources were provided and encouraged me to keep going. Thank you Google team for this opportunity.

By beatriz h

Dec 5, 2022

very easy explain but complete, also love how frindly it is, if you are working or have other activities this cousre is perfect as you can work as much as you can in your free time nd being more near to you goal every time.

By Joi W

May 10, 2022

This course is a great resource for people looking to learn digital marketing and e-commerce. Whether you are looking to refine your skills, switch jobs or start your own journey you will find great instructors + resources!

By Julia N

Jan 12, 2024

I like that at the beginning you write about why you are interested in this course and what your goals are. This increases the commitment and the learning material is well structured and understandable. Great for beginners

By Debashmita P

Dec 26, 2022

This course was my beginner lesson and it's so intriguing that it kept me engaged and gave me the energy to complete the course. Each one of the teachers taught so well, that it helped me understand the basics so clearly.

By Ramesh K

Aug 16, 2023

I'm really enjoying the Google Digital Marketing & E-commerce Certificate program so far! I've learned a lot about the different aspects of e-commerce and digital marketing, and I'm surprised by how much there is to know.

By Vera O

May 18, 2023

It has been a good ride through this digital marketing and e-commerce journey. I've learnt what Digital marketing and E-commerce, the role and opportunities that come with it, customer journey maps, and a host of others.

By Jennifer O

Mar 27, 2024

This course is so well explained and paced. Really great foundation to build on. As a brand and ecommerce business owner with a degree in PR this course is exactly what i needed to expand and enrich my current knowledge.

By Sanjaykumar S

Jun 29, 2022

It is very Prowoud full course, Diplly detailing course, easer way to converson language, a good thing for business and job level contant

Thanks for Google introduse Digital marketing and E-Commerce course

Again thank you

By Suzana F

Feb 18, 2023

Easy to follow. Very well put together. From the trainers to the written content, excellent! An inspiring journey that the aim is not always the end but in the journey itself. I am addicted to this and learning so much.

By Mesel C

May 17, 2023

Thanks. This course helps me a lot to understand how a digital marketer's role or job. I hope that I will continue this course and finish all the courses that indicate in this learning. Good luck to everyone and to me.

By zein i

Nov 24, 2022

Sunnguh pembelajaran yang mengasyikan, google menghadirkan cara belajar yang mudah dipahami, para istruktur yang profesional dan bisa mengajarkan step by step untuk pemula seperti saya sehingga mudah untuk mengikutinya

By Teshome W

Aug 27, 2022

If you want to get hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles you need to complete the Foundations of Digital Marketing & E-commerce Course.

By Sameer V

Aug 13, 2022

Overall, I am really enjoying the program. I think it is doing a great job of giving me an overview of e-commerce and digital marketing. I am learning a lot and feel like I am getting a good foundation in these topics.

By Andrea H

Aug 29, 2023

This is a great start to understanding this area of business is right for you! Love how clear and interactive the content was. I finished this in 2 days, the content was exciting and kept me interested the whole time.