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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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376 - 400 of 4,443 Reviews for Foundations of Digital Marketing and E-commerce

By alberto l

Mar 20, 2023

The course achieves my expectations for an introductory course to digital marketing. A perfect course to have a feeling about the subjet. Good if you want to have a general view of the subjet or as a first step if you want to go further.

By Sonja B

Jul 20, 2022

Lots of new terms to learn and greart scafolding for preparing for the rest of the course! I have little to no computer expertise and was able to follow this class and learn how to understandf what digital marketing and e-commerce are.

By TOWHIDUL I S

Mar 29, 2024

Believe me, this course may be the best foundational course in Digital Marketing and E-commerce. I learned a lot from this course about core concepts of digital marketing and e-commerce. You can enroll this course. It's worth your time.

By neha p

Jun 14, 2022

Thank you very much for the experience and the possibility to learn new information about marketing. A very informative and interesting course. It was great to participate and i will definitely recommend to my friends and acquaintances.

By Taznim J

Jan 11, 2024

An excellent in-depth beginner friendly course to better understand the realm of digital marketing. The summarized key words and topics at the end of each module really helped me to go through it again and keep track of what I learned.

By Bilal B

Jul 29, 2023

As a beginner in digital marketing, it helped me establish a solid foundation. Initially, memorizing the definitions of terms was challenging, but the daily repetition approach made learning much more effortless. I enjoyed this course.

By Md. A M K

Jul 24, 2023

I recently completed the Foundations of Digital Marketing and E-commerce course, and I must say, it exceeded all my expectations. From start to finish, the course was an enlightening journey into the dynamic world of digital marketing.

By Rukayya y

Dec 2, 2022

Thank you so much Coursera and Google for such a great class. the insight you give is unmatchable...I give my 5 stars course I don't have anything to complain about, cause it's an excellent eyeopener for me. Cant just thank you enough.

By Leandro Z

Aug 1, 2022

Foundations of Digital Marketing and E-commerce is a great first step for those seeking a career in Digital Marketing and E-Commerce. The course was full of relevant information and wasn't too difficult to understand or too convoluted.

By Nguyễn H V

Mar 24, 2023

I had learned much important knowledge about marketing as well as digital marketing. The video's and content's quality is extremely good and I guess all you will feel that you wasted your time on this course. Thank you Google so much.

By Alberto H

Mar 17, 2023

This was a very informative course, it was very well explained and the instructor of the course was straight to the point and easy to understand. I feel very motivated to keep learning about this topic and continue this certification.

By Star D

Sep 19, 2022

I loved everything I learned. The instructor was very clear and concise. Easy for me to retain without much playbacks ( I went back sometimes for a refresher an etc) but overall loved this. Im getting through this course in no time.

By HEMANT K K J S (

Jul 18, 2022

This Course provides a broad understanding about Digital Marketing and E-commerce and helpds to explain the fundamental concepts and its applications at various levels in your journey as a Digital Marketing and E-commerce Specialist.

By Julie G E

Jul 31, 2023

I learned a lot that I had never heard of before. It was at my own pace which I like because I work a full time job and my commute to work is an hour and an hour back home. The course was easy to follow and full of great information.

By Nikita L

Nov 22, 2023

It can be daunting entering a course you have no idea about. But this is really beginner friendly. I have built so much confidence in the knowledge I have acquired from this course alone. Recommend %100, go for it and stick with it!

By Canning S S

Mar 20, 2023

The course is world class and is very indepth with well designed lectures. The weekly quiz and the 80% pass mark sets the bar high for those who really want to learn and gather industry relevant knowledge and credible certification.

By MD T

Jul 30, 2022

Amezing course conteng , instructor aer too goood... Thank you coursera for gived me a chance with financial aid to complete this course. i hope you will help me again to completing another course. Thanks & Regard MD . Tousif

By Dionte L

Jan 23, 2024

I was already an entrepreneur/small business owner when I signed up for this course, so I was very familiar with the majority of the material & was able to pretty much breeze through it. Can't wait to continue on with this journey!

By AMREENA F

Oct 2, 2023

EXCELLENT COURSE FOR ANYONE WHO DONT HAVE ANY KNOWLEDGE ABOUT DIGITAL MARLETING EASY TO UNDERSTAND FLEXIBLE COMPLETE ON YOUR PACE VERY HELPFUL FOR ANYONE NO MATTER IF YOU HAVE A PRIOR KNOWLEDGE OR NOT YOU CAN LEARN IT FROM SCRATCH.

By Uzonna U

Dec 15, 2022

Very efficient and impacting. I oved every minute spent on this course and also gained great insights in the process.

I'm eagerly looking forward to a great future in my chosen new career after I'm done with the rest of the courses.

By manishkurrey

Sep 11, 2022

Good Foundation course to start.I like the structure and the way it presented the digital marketing concepts.Also the videos by Google employees are motivating and inspring.In all its a good foundation course in digital marketing.

By Anacani W

Feb 27, 2023

It was an amazing experience. I loved all the content and how it was laid out. I loved all the different ways they make you interact to maximize learning. It was a great stepping stone in preparing me for the rest of the course.

By 10 H G

Nov 9, 2022

A very good and useful course for beginners who have no prior knowledge about marketing. It is very easy to understand quick to learn and short. You need to invest your time efficiently and this course doesn't demand much of time.

By Aprille P

Oct 26, 2022

Very good course that discusses all the basics of Digital MArketing and E-Commerce. I am really happy to enroll and have learned stuff that are jargon to me. I am planning to enrol to more of the courses and broaden my knowledge.

By AFIQAH H B M

Feb 24, 2023

From this course, I got to learn many things which I already have learn and haven't learn yet. From what I can learn, those knowledge, may be share to my collegues and peers of universities or job place. Thank you for everything.